Marketing Manager

Marketing Manager – Financial Technology Firm

Company Description

Velox Clearing is a technology-driven firm headquartered in Southern California that offers clearing and prime brokerage services to brokers and institutional investors. Velox uses technology to streamline the securities transaction process, enabling its customers to prioritize cost control, new business acquisition, and market presence.

Role Description

This is a full-time, hybrid role for a Marketing Manager located in Miami, FL. The Marketing Manager will be responsible for developing and executing marketing strategies and campaigns, managing social media and website content, overseeing branding and messaging, creating marketing materials, and analyzing market trends and customer behaviors.

Responsibilities

• Contributing to the development of annual marketing plans and associated budget
• Planning and implementing marketing campaigns working with business partners and subject matter experts and using the full marketing mix including email, digital, events, paid and earned media and sales enablement to support prioritized client needs and business priorities
• Working with sales and strategic relationship colleagues to understand key audience segments and appropriate positioning for them and align on a firm and channel-specific touchpoint and content strategy
• Designing and supporting a communication program supportive of certain specific channels
• Using data in your daily marketing process to review and optimize campaigns and marketing tactics, measure and socialize success metrics, and recommend optimizations to improve campaign and strategy goals
• Cultivating internal and partner relationships where you drive discussions for continual improvement of marketing programs
• Raising ideas for improving programs/processes and trying new approaches
• Maintaining a deep understanding of the competitive landscape and client type nuances
• Maintaining and communicating the status-including issues, deliverables and progress-around a variety of project plans in support of client and channel initiatives

Qualifications

• 4 – 7 years of experience in marketing, advertising, or public relations
• Strong project management skills and ability to manage multiple campaigns simultaneously
• Excellent verbal and written communication skills
• Experience in branding, messaging, and content development
• Proficiency in digital marketing channels, such as social media, email, and SEM/SEO
• Ability to analyze market trends and customer data to inform decision making
• Experience in the finance or investment industry is required
• Bachelor's degree in Marketing, Communications, or related field
• Ability to be a self-starter and work in a fast-paced team environment