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Media Monitoring Associate

escription

Required.         Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. The Communications team at Arthrex is growing and we are actively searching for a Media Monitoring Associate.   This position will be located on our corporate campus in Naples, FL.  Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.   Main Objective: The Media Monitoring Associate will monitor, analyze and report on Arthrex’s social media and traditional/earned media relations efforts, as well as engage in social listening and response strategies to support positive brand reputation and ensure alignment with regulatory, legal and compliance regulations and considerations for the medical device industry.   Essential Duties and Responsibilities:  <ul> <li>Actively monitor Arthrex social media accounts, including all corporate, medical education, product specialty and careers channels.</li> <li>Execute formalized process for conducting social media monitoring and listening; appropriately manage reputation and risks by utilizing a consistent, documented methodology.</li> <li>Identify and report on trends in sentiment, mentions, hashtags, industry conversations, competitive activities, and other relevant discussions and information.</li> <li>Respond to messages, inquiries and comments within established SLAs; collaborate with senior leadership, stakeholders and cross-functional teams to develop timely responses and/or escalate to appropriate departments as needed.</li> <li>Manage the team’s social media inbox that’s been established for employees to ask questions, facilitate approvals, submit ideas or suggestions, or report any concerns or violations.</li> <li>Prepare monthly reports on social media activities across all channels.</li> <li>Advise on potential opportunities for content creation and opportunities to leverage social media activities through sharing and engagement.</li> <li>Analyze performance and effectiveness of media relations campaigns and earned coverage; prepare summary reports for senior leadership, stakeholders and business partners.</li> <li>Maintain and communicate company-wide policies and procedures for social media and media relations; mitigate/remediate issues and coordinate annual training programs. </li> <li>Assist with high-profile outreach campaigns and partnerships, such as Arthrex Stay in the Game, to maximize promotional opportunities and engagement. </li> <li>Assist in the development and management of NIL and influencer marketing strategies.</li> <li>Engage and/or utilize all media-related vendors, tools and/or agency relationships.</li> <li>Support internal and external crisis communications efforts. </li> <li>Serve cross-functional roles within Corporate Communications as needed or assigned.</li> </ul>   Education and Experience: <ul> <li>Bachelor’s Degree required, preferably in marketing, communications or related field </li> <li>1 year of relevant experience in communications, social media or public relations required</li> <li>Experience with enterprise social media and earned media software platforms preferred</li> <li>Experience working in a highly regulated corporate environment preferred</li> <li>Medical device and/or consumer product industry experience preferred</li> </ul>   Knowledge and Skill Requirements/Specialized Courses and/or Training: <ul> <li>Exceptional interpersonal, communication and presentation skills</li> <li>Experience working successfully with cross-functional teams</li> <li>Deadline- and detail-oriented with strong initiative and the ability to learn quickly in a fast-paced, dynamic environment</li> <li>Ability to be resourceful and handle multiple stakeholders with changing priorities</li> <li>Knowledge of AP Style in professional writing</li> </ul>   Machine, Tools, and/or Equipment Skills: <ul> <li>Macintosh or PC platform</li> <li>Microsoft Office (Excel, Word, PowerPoint) </li> <li>Adobe Creative Suite (In Design, Photoshop, Illustrator, Dreamweaver)</li> </ul>

Arthrex, Inc. is a global medical device company and a leader in new product development and medical education in orthopedics. The Communications team at Arthrex is growing and we are actively searching for a Media Monitoring Associate. This position will be located on our corporate campus in Naples, FL. Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better™.

Main Objective:

The Media Monitoring Associate will monitor, analyze and report on Arthrex’s social media and traditional/earned media relations efforts, as well as engage in social listening and response strategies to support positive brand reputation and ensure alignment with regulatory, legal and compliance regulations and considerations for the medical device industry.

Essential Duties and Responsibilities:

Actively monitor Arthrex social media accounts, including all corporate, medical education, product specialty and careers channels.
Execute formalized process for conducting social media monitoring and listening; appropriately manage reputation and risks by utilizing a consistent, documented methodology.
Identify and report on trends in sentiment, mentions, hashtags, industry conversations, competitive activities, and other relevant discussions and information.
Respond to messages, inquiries and comments within established SLAs; collaborate with senior leadership, stakeholders and cross-functional teams to develop timely responses and/or escalate to appropriate departments as needed.
Manage the team’s social media inbox that’s been established for employees to ask questions, facilitate approvals, submit ideas or suggestions, or report any concerns or violations.
Prepare monthly reports on social media activities across all channels.
Advise on potential opportunities for content creation and opportunities to leverage social media activities through sharing and engagement.
Analyze performance and effectiveness of media relations campaigns and earned coverage; prepare summary reports for senior leadership, stakeholders and business partners.
Maintain and communicate company-wide policies and procedures for social media and media relations; mitigate/remediate issues and coordinate annual training programs.
Assist with high-profile outreach campaigns and partnerships, such as Arthrex Stay in the Game, to maximize promotional opportunities and engagement.
Assist in the development and management of NIL and influencer marketing strategies.
Engage and/or utilize all media-related vendors, tools and/or agency relationships.
Support internal and external crisis communications efforts.
Serve cross-functional roles within Corporate Communications as needed or assigned.

Education and Experience:

Bachelor’s Degree required, preferably in marketing, communications or related field
1 year of relevant experience in communications, social media or public relations required
Experience with enterprise social media and earned media software platforms preferred
Experience working in a highly regulated corporate environment preferred
Medical device and/or consumer product industry experience preferred

Knowledge and Skill Requirements/Specialized Courses and/or Training:

Exceptional interpersonal, communication and presentation skills
Experience working successfully with cross-functional teams
Deadline- and detail-oriented with strong initiative and the ability to learn quickly in a fast-paced, dynamic environment
Ability to be resourceful and handle multiple stakeholders with changing priorities
Knowledge of AP Style in professional writing

Machine, Tools, and/or Equipment Skills:

Macintosh or PC platform
Microsoft Office (Excel, Word, PowerPoint)
Adobe Creative Suite (In Design, Photoshop, Illustrator, Dreamweaver)

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.