WIDA MARKETING SPECIALIST
The WIDA Marketing Specialist position is located within the Communications and Market Expansion department and will report to the Marketing Manager. This position will be responsible for leading WIDA integrated marketing campaigns to build educator awareness of and engagement with WIDA resources and services. The position will also serve as a department liaison within WIDA, helping specific departments develop and execute their communication plans. Responsibilities may include overseeing and executing key WIDA communication vehicles such as email newsletters and social media channels.
Working fully remote is an option for this position within the United States (working remotely internationally is not an option). Requests to work remotely would need to be reviewed based on the UW and School of Education (SoE) remote work policies and go through the SoE implementation process. To learn more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remote-work/.
WIDA is committed to challenging linguistic discrimination, cultural biases, and racism in education. WIDA values linguistic and cultural diversity both as an end and a means for success in the field of education. As such, we strongly encourage applications from a diverse pool of candidates who champion social justice as a core value.
RESPONSIBILITIES:
Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.
- 50% Develops, implements, and maintains strategic marketing plans based on research and established strategies
- 40% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
- 10% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
INSTITUTIONAL STATEMENT ON DIVERSITY:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion
EDUCATION:
Required
Bachelor's Degree
QUALIFICATIONS:
- Minimum of 2 years of experience leading and/or contributing to results-driven content plans and communications and marketing campaigns.
- Excellent verbal and written communication skills; proven ability to communicate in a timely, effective manner with external and internal clients.
- Experience writing and creating content for digital platforms such as social media, email and websites (e,g, webpages, articles, blogs).
- Proven strong creative judgement and experience guiding compelling graphic design work, aligned with brand guidelines in support of communication/marketing campaigns.
- Experience using data-driven insights to make campaign recommendations/decisions.
- Ability to conceptualize and apply customer segmentation strategies for marketing campaigns.
- Experience working individually and in a collaborative team environment, managing multiple projects with attention to detail and commitment to accuracy.
- Experience leading cross-functional teams to execute communication and marketing campaigns.
- A value of promoting and fostering diversity, equity, and inclusion.
- A willingness to engage in and deepen knowledge of WIDA's Social Justice value.
- Bilingual/biliterate in Spanish preferred.
WORK TYPE:
Full Time: 100%
It is anticipated this position will be remote and requires work be performed at an offsite, non-campus work location.
APPOINTMENT TYPE, DURATION:
Ongoing/Renewable
SALARY:
Minimum $42,600 ANNUAL (12 months)
Depending on Qualifications
ADDITIONAL INFORMATION:
What is WIDA? For nearly 20 years, WIDA has provided a trusted, comprehensive approach to supporting, teaching, and assessing multilingual learners. We are an educational services organization that advances language development and academic achievement for multilingual children in early childhood and grades K-12. In short, we provide educators around the world with high-quality language standards, assessments, professional learning, and research. We are proud to be a part of the Wisconsin Center for Education Research (WCER) within UW-Madison's nationally ranked School of Education. Visit https://wida.wisc.edu/about/careers and watch our Introduction to WIDA video to see why WIDA is an incredible place to work!
The Wisconsin Center for Education Research (WCER), established in 1964, is one of the first, most productive, and largest university-based education research and development centers in the world. WCER's researchers and staff work to make teaching and learning as effective as possible for all ages and all people.
WCER's mission is to improve educational outcomes for diverse student populations, impact education practice positively and foster collaborations among academic disciplines and practitioners. To this end, our center helps scholars and practitioners develop, submit, conduct, and share grant-funded education research.
WCER's Commitment to Diversity, Equity & Inclusion:
Diversity is a source of strength, creativity, and innovation for UW-Madison and The Wisconsin Center for Education Research (WCER). Individual differences and group diversity inspire creative and equitable outcomes. WCER actively affirms values and seeks to increase diversity in our everyday interactions, practices, and policies.
For more information and news about our center, please go to https://wcer.wisc.edu/.
Apply at:
https://jobs.hr.wisc.edu/en-us/job/517764/wida-marketing-specialist