Digital Marketer

POSSIBLE responsibilities will include:

• Developing a lifecycle marketing strategy to drive multi-channel marketing campaigns across all channels (including PPC, SEO, email, ABM, social, PR and events)
• Collaborating across departments and functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives.
• Creating and evolving an account-based marketing strategy designed to resonate with potential high-value leads and help exceed set MRR targets.
• Building a social marketing strategy to enhance Pearl Lemon’s social media presence on platforms such as LinkedIn, Twitter, and Facebook.
• Optimising our marketing automation and lead nurturing processes through email, content, and social channels.
• Taking full ownership of our events marketing strategy and identifying new opportunities to develop an awareness of the brand within the cybersecurity industry.
• Regular reporting against defined KPIs to highlight the effectiveness of all campaigns against business goals.
• Line management and professional development of team members.
• Managing relationships with third-party suppliers and agencies.
• Creation of graphics and visuals as needed.
• Assisting the Marketing Director and other members as needed.

Required skills and experience:

• Exceptional communication skills, verbal and written.
• Being punctual and quick to respond and communicate-daily.
• Experience with WordPress and SEO
• Proven people management track record.
• Ability to build strong working relationships with colleagues and external suppliers.
• Proven experience of implementing successful (measurable ROI) content marketing strategies.
• Experience of partnering with Sales teams to implement successful ABM campaigns.
• Demonstrable experience delivering engaging event management strategies.
• Can deliver succinct campaign performance summaries backed by expert analytic capability.
• Incredibly fast learner.