Digital Marketing Global Tech Bootcamp Program - Summer 2023
Digital Marketing Global Tech Bootcamp Program Summer 2023
Application Information: You MUST apply through Handshake. All applications will be reviewed and students notified of their acceptance to the program.
Applications must include a Resume and an essay with your answer to the following question:
Question: What is one thing you would like to learn by taking this Global Tech Program Course?
Get ready to jumpstart a career with impact. Learn in-demand digital marketing skills using Shopify, Google AdWords and Instagram Ads.
The Marketing Program starts on May 29th, 2023 and concludes on August 4, 2023.
PROGRAM DETAILS:
- Students from all backgrounds are welcome.
- There are no tests and all work is open-world, just like the real world.
- Lectures are flexible and will take place online.
- You will then attend virtual live discussions, LiveLabs, with your classmates and instructor each week.
- Your time commitment: Roughly 10 hours per week over 10 weeks.
Program Schedule:
- LiveLabs: Wednesday and Friday from 11am - 12:30pm CT: 12pm - 1:30pm EST
NEW LIVE LAB OPTION! An additional Live Lab will be offered from 6:30-8pm EST Tuesday/Thursday!
NOTE: Through the generosity of the Marquis Parents' Council and in conjunction with the Dyer Center and the Gateway Career Center, this bootcamp is being offered at NO COST to you. (Cost of bootcamp is $1500 per student)
**If you are accepted for the program, full participation in the 10-week bootcamp is expected. If you do NOT complete the bootcamp in its entirety, you will be charged $200
Please know that attendance is limited so register early.
If you have any questions regarding the program, please contact the Gateway Career Center or the Dyer Center prior to applying.
PROGRAM STRUCTURE
COURSE 1: INTRO TO ECOMMERCE WITH SHOPIFY
"Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage an audience, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.
After this course, you’ll:
- Accelerate your career with in-demand digital marketing skills
- Enhance your portfolio by building real Ecommerce stores from the ground up
- Receive an Shopify Specialist Certification & Ecommerce badge for your LinkedIn
COURSE 2: CUSTOMER ACQUISITION WITH GOOGLE & INSTAGRAM ADS
Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers. The cool kids call it "growth marketing."
After this course you’ll:
- Accelerate your career with in-demand skills in digital advertising
- Build a portfolio of Instagram and Google Ad campaigns
- Receive Google AdWords and Facebook Advertising certifications & a badge for your LinkedIn
Application Information: You MUST apply through Handshake. All applications will be reviewed and students notified of their acceptance to the program.
Applications must include a Resume and an essay with your answer to the following question:
Question: What is one thing you would like to learn by taking this Global Tech Program Course?