PR Assistant Account Executive
JOB SUMMARY:
Supports PR team to execute strategic communications for clients that encompass a broad spectrum of public relations services. Supports strong execution of activities for multiple accounts. Performs traditional functions of an AAE role, including writing; editing; proofreading; media relations; online research to identify targeted opportunities; reporting and analysis; project management; and problem solving, while helping to build and maintain successful client relationships through delivery of effective, efficient, and high-quality account service.
ESSENTIAL DUTIES & RESPONSIBILITIES:
· Actively seeks to know and understand clients’ business, goals, competitors, industry trends, and measurements of success to work in conjunction with Account Supervisor and PR team to provide proactive, thoughtful, and creative ideas and opportunities to clients.
· Actively participates in agency and client strategy and planning meetings with account service, creative, and production team members.
· Contributes to development of PR plans, including annual flowchart development, incorporating efficient and effective strategies and tactics with measurable objectives.
· Executes PR activities within established deadlines and budgets.
· Develops strong drafts of communications materials, including media alerts, press releases, pitches, boilerplates, bios, fact sheets, and advertorials, among others.
· Demonstrates detail-oriented skills specific to AP Style usage, proofreading, editing, and fact checking.
· Proofreads documents (for self and others) for accuracy and adherence to plans and current information for each client.
· Researches, develops, and maintains targeted media contact distribution lists and works to build and maintain strong relationships with media ongoing.
· Proactively researches blogs, podcasts, and other non-traditional media sources to identify targeted opportunities for clients.
· Continually engages internal team in proactive analyses of account performance to report to Account Supervisor and team for ongoing optimizations and recommendations to clients, including preparation and review of assessments and internal debriefs after initiatives for clients.
· Prepares monthly retainer reports for clients, including media clips.
· Attends client meetings with Account Supervisor and prepares accurate, succinct meeting agendas and conference reports with action items and deadlines.
· When needed, opens appropriate jobs under the direction of the Account Supervisor, in addition to diary posts, job approvals, etc.
· Proactively gathers and uploads necessary initiative-specific and evergreen assets and saves in appropriate folders on SharePoint in PR folders.
· Represents agency at intern fairs and industry association events.
· When appropriate, works with media or staffs clients’ media interviews at events.
· Supports issues and crises planning and management, as appropriate, for exposure to grow these skills.
· Supports internal communications planning and execution for exposure to grow these skills.
· May serve as client contact when Account Supervisor is not available.
· Active participation in a relevant industry association to grow knowledge within the PR industry, new tools, trends, etc. and bring back to share with the PR team.
· Works proactively on own and with PR team to effectively and efficiently organize and manage multiple tasks and projects simultaneously.
· Keeps Account Supervisor and PR team proactively aware of schedules, changes, assets needed, etc.
· Provides proactive PTO requests and coordinates with team ahead of being out of office to ensure client coverage.
· Consistently demonstrates sound judgement and thinking, in accordance with Agency’s mission, vision, and values and never sacrifices quality for speed.
· Other duties as assigned.
QUALIFICATIONS:
· Bachelor’s degree in Public Relations, Communications, or Journalism required
· 2-3 years of Public Relations or Communications experience required
· AP Style proficiency required
· Strong writing, editing, and proofreading skills required
· Agency experience preferred
· Corporate experience a plus