Digital Marketing Intern
Digital Marketing Intern
Summa Health Corporate Office
Full-Time, Benefit Eligible
Hybrid Schedule, May 2023 - August 2023
Looking for an internship? Spend it with Summa Health's Digital Marketing Team in a robust, fast paced, and creative work environment. Put what you learn into practice!
Summary:
The key responsibilities of this internship opportunity are focused on digital marketing. While in this role the incumbent may also have the opportunity to assist with projects related to other areas of marketing and communications, including, but not limited to:
Digital Marketing
• Social Media: Promote Summa Health and SummaCare as a trusted resource of information on all social media platforms (Facebook, LinkedIn, Pinterest, Instagram, Twitter, and YouTube).
• Search Engine Optimization (SEO): Increase organic website traffic for Summa Health and SummaCare websites.
• Search Engine Marketing (SEM): Increase the visibility and traffic for Summa Health and SummaCare websites on search engines (Google, Bing, etc.) through paid advertising (Google & Microsoft Ads).
• Metrics and Reporting: Assist with tracking and measuring campaign performance and report on KPIs.
• Reputation Management: Monitor and increase patient reviews on internal and external platforms. Ex. Google, Yelp, social media and more.
• Website User Experience (UX): Increase a website visitor’s satisfaction and loyalty by improving the quality of their visit.
• Email Marketing: Assist with content creation and report on email campaign success based on industry standards and KPIs.
Event Marketing
• Assist with virtual and in-person events that help increase community awareness about the care options available at Summa Health.
Traditional Marketing
• Involvement with projects related to print, broadcast (radio/TV), direct mail, billboard, flyers, etc. for service line and brand campaigns.
Communications
• Contribution to projects which focus on creating and distributing relevant and useful content for our internal and external customers.
1. Formal Education Required:
a. Currently enrolled in post-secondary course of study.
2. Other Skills, Competencies and Qualifications:
a. Skill or interest in digital marketing (analytics, social media, email and/or web development.
b. Curious and passionate about learning.
c. Excellent written and verbal communication skills.
d. Ability to effectively interact with populations of patients, clients and team members with respect and professionalism.
e. Ability to work independently and as part of a team.
f. Ability to occasionally travel for projects, events, or training between Summa Health/SummaCare locations.
3. Level of Physical Demands:
a. Sedentary: Exerts up to ten pounds of force occasionally and/or a negligible amount of force frequently.
Summa Health System is recognized as one of the region’s top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.