Marketing/ Advertising B2B Internships
USA TODAY NETWORK/ Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.
Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.
To connect with us, visit www.gannett.com.
About the Opportunity:
The Customer Success Manager Intern will work closely with a team of tenured Client Success Managers and Sr. Client Success Managers on our Signature teams, including Executive Accounts, Key Accounts and Custom Assignments. Interns will assist our CSMs by providing strategic insights and recommendations for SEM and display advertising campaigns, while working on task-based projects that contribute to the achievement of the client’s digital marketing objectives.
About your Responsibilities:
Our ideal candidate must have a background in digital marketing but not necessarily applied experience in SEM and display advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing (and can inspire excitement and curiosity among colleagues). Candidates must have an entry-level knowledge and an understanding of digital marketing landscape, emerging trends, and a high-level understanding of SEO tactics. The Intern candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, and have intermediate knowledge of Microsoft suite products including Excel, Word, and PowerPoint. COMPUTER EQUIPMENT AND OFFICE SUPPLIES ARE PROVIDED. Candidates must have excellent written and verbal communication skills.
·Work with Customer Success Managers and help clear queued tasks or requests including, but not limited to:
oUpdating ads for digital media
oCompleting digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
oReviewing keywords and providing feedback on potential keyword strategies
oUpdating and/or creating pacing reports for campaigns
oCreating campaigns within our platform
oCreating weekly/monthly/ad hoc reporting
oProviding miscellaneous research as needed
Key Qualifications:
·Display exceptional written and verbal communication skills and can communicate digital/social concepts
·Bachelor’s degree in Marketing, Digital Advertising, Communications, PR or related fields. (Senior level student will be considered)
·Entry-level knowledge and understanding of SEM, SEO and display, and an understanding of new media consumer behaviors and trends
·Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
·Creative thinker with strong time management, and organizational skills with exceptional attention to detail
Requirements:
·15-30 hours per week; flexible scheduling
·Remote, in-office, or hybrid
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.