Digital PR & Outreach Specialist

DESCRIPTION/RESPONSIBILITIES:

What you’ll do: 

As the Digital PR & Outreach Specialist, and working with others in Marketing, Creative, Merchandising, as well as partnering with our UX, D&A, and Tech teams, you’ll:

    * Research and Identify opportunities to pitch content to through personalized communication

    * Identify backlink and brand mention opportunities while developing new link building approaches

    * Create compelling email pitches to encourage influencers to include a link in created pieces of content, publish an article, blog and/or opinion piece

    * Outreach and contact key influencers through various channels

    * Manage and organize a large network of contacts

    * Run A/B tests on subject lines and email copy

    * Connect digital PR efforts to increase SEO performance

    * Monitor and report the success of campaigns and outreach efforts

    * Proactively seek personal improvement opportunities for yourself, team and company

How you’ll be measured: 

There are two overall goals that this position will be measured against. One, will be the successful publishing of earned media placements. Two, will be the successful securing of relevant high value links.  

The overall team goal is to keep Custom Ink “top of mind and tip of tongue” with our audiences so they order and refer their friends to us. 

Success in this role is critical to the successful and healthy growth of Custom Ink, and success will be measured by: 

    * Increase brand searches through building awareness

    * Increase retail digital engagement through local PR

    * Increase inbound links by identifying opportunities for new link acquisition campaigns

    * Enhanced collaboration within marketing and across business functions

    * Effective prioritization and timeliness in meeting deadlines

    * Adaptability to changing needs of marketing

What we’re looking for: 

    * Experience in a professional news environment or public relations agency, or SEO based outreach agency that demonstrates an understanding of communications/public relations work

    * Strong at PR writing and communications

    * Experience A/B testing subject lines and email copy

    * Proven record of tackling functional and cross-functional challenges and identifying data-driven solutions

    * Exceptional attention-to-detail, proofing, and organization

    * Ability to work effectively in a collaborative team environment that spans different job functions, departments and geographies

    * Demonstration of high agility between simultaneous projects and ability to prioritize between constant improvement opportunities

    * Experience with Pitchbox, BuzzStream, aHrefs, SemRush a plus

Cover letters are preferred (not required), Custom Ink values individuality, so use your judgment and write to us in your own voice.

CustomInk, LLC (""Custom Ink"") is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination-free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E-Verify to confirm the employment eligibility of all new team members. To learn more about E-Verify, including your rights and responsibilities, please click here.

Read about our commitment to the safety of our team members during COVID-19 here.