Paid Social Analyst

Fox Nation is the exclusive, members-only content streaming service produced by Fox News Channel.

Fox Nation is looking for a Paid Social Analyst to oversee the implementation and execution of Paid Social campaigns in line with Nation’s activation strategy. The Paid Social Analyst will have a strong background in planning and executing paid social campaigns, preferably with agency experience. The Paid Social Analyst must be a self-starter and be able to work independently and as part of the wider team. This candidate will not only help develop paid social strategies but also oversee the day-to-day execution and performance of these campaigns. The candidate must have a proven track record of full-funnel paid social planning, with the ability to plan and execute campaigns based on KPIs and objectives.

· Lead in the development of Paid Social media strategies that accurately address the objectives of Fox Nation

· Fully manage set up and activation of campaigns for Facebook, Instagram, TikTok etc.

· Analyzes performance data to make media optimizations in real time

· Explores all new opportunities to help further business objectives

· Actively test and analyze targeting, ad creative, landing pages, and placements to drive results.

· Maintain social media budgets on platform and overall budget summaries for assigned campaigns

· Work cross-departmentally to align campaign strategies and goals across the organization

· 2+ years experience in a paid social role (either in-house or at an agency)

· Extensive experience developing, optimizing, analyzing, and reporting on paid campaigns on social platforms (Facebook, Instagram, TikTok etc)

· Ability to conceptualize and understand business KPIs and objectives

· Strong communication and organizational skills

· Ability to adjust priorities, and learn quickly in a fast-paced environment

· Highly proactive and solution-oriented

· Experience with a media/news company