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Analyst, CNBC, DTC

Job Description

Responsibilities: 
CNBC Direct-To-Consumer is looking for a passionate, motivated candidate to join the Data Analytics team. The individual will be responsible for synthesizing user data to drive customer acquisition, retention, and engagement with our consumer offerings. The position will partner with teams across the organization, including Information Technology, Product, General Management, Marketing and Edit to understand stakeholder needs, devise measurement plans, and unearth findings to improve our consumer offerings.  
 
Additional responsibilities include:
  • Partner with cross-functional teams to identify requisite data sources to enhance database, financial, and marketing operations
  • Support A/B/multivariate measurement plans for test and learn optimization including registration and conversion funnels
  • Partner with Finance to maintain and refine operational business models and forecasts
  • Partner with Data Engineering and Product to maintain and refine audience segments and predictive models, including propensity to subscribe or churn models
  • Work within large datasets or a data lake to pull data for advanced analysis across multiple datasets and inputs
  • Maintain, update, and distribute actionable dashboards or reports to ensure data governance and democratization 
  • Support data preparation for senior level executive presentations 
  • Leverage data visualization tools to curate reporting for cross-functional teams

Qualifications

Qualifications/Requirements:
  • BA/BS or MS degree in a quantitative area of study (Statistics, Mathematics, Economics, Finance, or Computer Science) 
  • Proficient in SQL and Excel (R or Python a plus)
  • Experience with A/B and multivariate tools, as well as statistical models 
  • Experience with web, mobile, search and/or social analytics tools (Omniture, Google Analytics, etc.) 
  • Experience working with large datasets
  • Knowledge of Tableau, Looker, Domo or equivalent data visualization tools
  • Demonstrates strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
  • Strong interpersonal skills with the ability to motivate, collaborate and influence
  • Ability to deliver on multiple projects and meet tight deadlines
  • Self-driven, confident, resourceful, and resilient
  • Intellectual curiosity and interest in media industry