Analyst, Digital & Print CRM - Pottery Barn
We hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.
About the Team
You will be part of the Pottery Barn Customer Relationship Marketing team responsible for managing and optimizing the advertising investment across our paid marketing channels – Digital, Catalog, and Email – to maximize sales. Our job is also to ensure we are innovating and executing marketing campaigns across programs and channels that drive new customer acquisition as well as increased mindshare and wallet share with our existing customer base.
About the Role
As a Digital Marketing & Print Analyst, you will focus on driving sales by helping optimize the marketing investment across all digital channels and print. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing content and marketing messaging, marketing budget management, and reporting on KPI’s. You will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing Pottery Barn’s marketing spend. You will also assist in planning and coordinating Catalog & Direct Mail programs. You will interact regularly with the brand, finance, customer analytics and cross-channel representatives. A successful candidate should have exposure to digital and marketing and possess strong analytical skills and attention to detail. You will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.
*Hybrid work schedule in San Francisco office 3x a week*
Responsibilities
- Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates, and Partnerships, to meet revenue and ROI requirements
- Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs & print
- Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
- Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance, and creative performance
- Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
- Manage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis
- Leverage available analytic tools to gather data and make a marketing strategy and investment decisions
- Manage monthly financial forecast and accruals
- Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
- Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
- Work with team members and key business partners to create, present, and implement seasonal strategies
- Support the team in various brand initiatives & marketing programs
- Contribute to the preparation of monthly presentations to brand partners
- Analyze competitive marketplace and follow Marketing trends
Criteria
- BA/BS Degree in Marketing, Business, or related field
- 1+ year of experience in Digital Marketing
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Analytical, proactive, problem-solver with an insatiable curiosity
- The ability to see trends and to extract actionable insights from data to drive results
- Strong organization and interpersonal skills; excellent written and oral communication skills
- The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
- Intermediate to advanced Excel skills (v-lookups, pivot tables)
- Meticulous attention to detail
- Ability to build effective relationships within the team and with cross-functional partners & vendors
- Experience with a web analytics system is a plus
Our Mission Around Diversity, Equity & Inclusion
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences—whatever they may be—are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
Your Journey in Continued Learning
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration
This role is not eligible for relocation assistance.