Marketing and Social Media Manager

Marketing and Social Media Manager Job Description:

§ Develop and execute social media campaigns and strategies with measurable results

§ Oversee and manage all content creation across all POWER® social platforms—including maintaining the content calendar

§ Monitor appropriate messaging and develop POWER® “voice” across the platforms

§ Monitor all media POWER® content (i.e. TikTok, Facebook, Instagram, Twitter, YouTube, etc.)

§ Ensure that appropriate content is posted on behalf of POWER® on all entities in a timely fashion (daily, hourly)

§ Utilize metrics and analytics to monitor traffic, sales, and trends across social media using Salesforce Social Studio and other platforms for tracking

§ Monitor and research what industry leaders are doing in social media to keep POWER® on the cutting edge of technology

Collaborations:

§ Collaborate daily with Website team, Retail team, Retention teams, Acquisition teams, and others to ensure organic social is supporting all marketing initiatives

§ Work closely with POWER® executive team and security leadership on crisis preparation and real-time crisis management

§ Oversee part-time Social Media Coordinator and grow the team, as needed in 2021

§ Coordinate key messaging with national brands and sponsorship partners

§ Work closely with Operations and Leasing teams to keep informed about new openings and happenings on property to organize best approach to guest communication

§ Develop curriculum and teach POWER® employees regarding social media

§ Work closely with PR agency to identify and connect with key bloggers and influencers and leverage their content for our own social channels

Marketing and Social Media Manager Requirements/Skills:

§ Bachelor's Degree in Communications, Public Relations or Marketing preferred

§ Three years of experience in the field preferred

§ Has an eye for design, super-creative, and out-of-the-box thinker

§ Understanding of of Facebook, Instagram, Snapchat, YouTube, Twitter and other social media platforms

§ Understanding of video production and editing for the digital and social platforms

§ Experience producing digital content with programs like Canva, Adobe Creative Cloud, and others

§ Passionate about pop culture, influencers, celebrities, music, art, and more

§ Good verbal and written communication skills as well as strong organizational skills

§ Strong organizational skills and ability to manage multiple assignments simultaneously