Warner Music U, Marketing Rep
WMG's top priority is the safety and wellbeing of its team members, artists and songwriters across the globe. In response to COVID-19, WMG is fully committed to helping its people balance their home and life commitments with flexible working options, virtual wellness sessions, and more. WMG strives to maintain a COVID-free workplace. To that end, being fully vaccinated against COVID-19 is a condition of employment for all US new employees, prior to the commencement of employment. If you are hired, you will be required to provide proof of your vaccination as part of your new employee onboarding process, subject to our legal obligation to make reasonable accommodations in certain limited circumstances.
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Warner Music U Rep, Marketing
A little bit about our team:
Warner Music U (WMU) is the branch of Warner Music Group focused around developing artists. Our content and experiences are generated by young creatives, all with the intention of creating lifelong fans for our artists and labels. Reps receive hands on experience in the music industry, working directly with full time employees and artists from WMG label partners including but not limited to Atlantic Records, Warner Records, 300 Entertainment, Asylum Records, ADA, and Warner Nashville. Reps work part time, up to 18 hours a week, and can receive credit if necessary.
Your role:
- Be Creative - We give you the creative freedom to create online content, playlists, and experiences that help Gen Z discover up and coming artists, using your own voice and expertise of the school and/or market.
- Gain Real World Experience - Play an integral role in artist development for newly signed and up and coming artists. Utilize your connections and relationships to help break them within the 18-24 demographic through digital, promotional, and grassroots marketing efforts. Summarize outcomes, feedback, and analytics through weekly and monthly reporting. You may also promote and attend shows for WMG artists performing in your market and provide detailed feedback.
- Meet Artists - Work with and coordinate on-campus and virtual appearances for some of the fastest rising artists in the music industry.
- Expand Your Network - Correspond with various departments and employees at Warner Music Group through the execution of campaigns and artist-involved events. Connect and collaborate with your fellow reps across the country through weekly meetings and coordinated moments.
- Be the Eyes and Ears of WMG - Provide insights on the latest trends and music popular in your market.
Interested? This should be you –
- Obsessed with music. And we don’t mean one or two genres. You’re someone who can find a favorite song or artist in any genre. You may be an “expert” in a certain style, but you easily geek out over songs or artists in another and get your friends to as well.
- Discovering new music and the challenge of promoting a virtually unknown artist excites you, and you can think of many creative ways to do so.
- Outgoing and can (and do) talk to anyone.
- Creative, dynamic, surprising, clever, elegant, unique, challenging, intelligent, compassionate, inspiring and determined describe your promotional and marketing styles.
- Working in the music industry after graduation is your goal.
- A self-starter excited about the idea of running your own projects.
- Already well-connected within the university and know how to utilize your connections to make things happen (find speakers for a panel, secure a location for an event, obtain cosponsors, etc.).
- Active user on socials, especially TikTok.
- Willing to use your personal socials to create awareness and generate views for priority artists (regardless of genre) and brand partnerships.
About you:
- HUGE passion for music, pop culture, and social media.
- Open to individuals enrolled in a 2- or 4-year university with at least two semesters remaining before graduation, high school juniors and seniors, as well as non-students.
- Heavily involved in campus and/or community activities and able to effectively tap into connections to pull together successful experiences.
- A public TikTok and Instagram profile (include handles on your resume).
- Professional attitude with great time management and organizational skills. Ability to meet deadlines and work in a fast-paced role.
- Excellent written and communication skills and great attention to detail.
- Work well remotely/independently without direct supervision.
- Enjoy vlogging and posting about activities on TikTok and Instagram.
- Understanding of social media platforms (especially TikTok and Instagram) and content that performs best on each platform.
- Able to work up to 18 hours a week.
We’d love it if you also had:
- Promotional experience (radio promotions, brand ambassador, street team, etc.).
- Previous marketing and/or music internship experience.