Digital Analytics - Senior Analyst
Ugam, a Merkle company and part of Dentsu, is looking for a Senior Analyst (Digital Analytics)
Digital Analytics – Senior Analyst
Job Description:
A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness. The Digital Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media Analytics group. The position will be providing analytic direction to strategic clients in improving their digital marketing programs. The Senior Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our client’s digital analytics and measurement. They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries.
Key Responsibilities
- Engage directly with the client to understand marketing objectives
- Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email, etc.)
- Architect solutions & provide recommendations that drive results on client campaigns & objectives
- Support A/B testing build work using customer experience optimization tools
- Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
- Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
- Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
- Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
Qualifications:
- 2 - 5 years of industry experience required
- Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
- Strong experience with SQL and Python required
- Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) required
- Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful
- Strong experience in Web Analytics tools (Adobe, Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) preferred
- Understanding of relational databases and familiarity with data processing
- Excellent written and oral presentation skills
- Strong problem solving and consulting skills