Graphic Designer/Marketing Strategist
We are looking for a motivated Marketing Strategist with a background in graphic design to join our quickly growing Company. Hindsight has created a Dynamic Contextual Optimization platform to help publishers and advertisers monetize and engage audiences in a cookie-less web. Our new ad targeting format powers campaigns by brands such as Apple, Amazon, and Bandsintown on our 100+ publisher network including Minute Media, India Today, and Townsquare Media. We service both
advertisers and publishers and are leading charge in this new era of data privacy with our
innovative, NLP driven solutions.
Digital Marketing:
Hands-on involvement in the planning, execution and measurement of digital marketing activities, including:
-Website management
-Spearhead social media efforts and manage all platform engagement and assist with publishing of content
-Digital media and SEO
-Assist sales team in all promotional efforts and strategies how to onboard new biz and upsell current
-Lead nurturing and generation
-Liaise between product/sales/management for on best practices and industry insights
-Email marketing/Google Adwords
-Run point on weekly tasks and meets with external PR firm
-Support Sales team with day-to-day activities and insights
-Put together Case Studies, build and refurbish marketing Decks
-Evangelize Hindsight within the marketplace and represent the company at key industry events
Analytics:
-Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
-Create and distribute weekly demo request reporting
-Create and distribute monthly platform statistics reporting
-Pull website analytics information as needed to inform decision making
What We're Looking For:
-Background in marketing, communications or economics preferred...Not required
-Hands-on experience with ESP and marketing technologies
-Strong reporting & analytic skills
-Experience with marketing tools such as Google Analytics
-Highly collaborative with experience working across cross-functional teams
-Strong communication skills, written and verbal
-Exceptional attention to detail, highly organized, and dedicated to quality control
-Ability to prioritize assignments in order to meet multiple deadlines with shifting priorities
-Excellent interpersonal and communication skills; proven team player, but also a self-starter who can take direction and run with it