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TITLE:               Social Media Marketing Internship 
 
REPORTS TO:   Pennsylvania SBDC Director of Marketing & Communications                                        
PURPOSE:  The Small Business Development Center Marketing/Management Student Internship Program is designed to enhance the student's formal academic education by providing an opportunity for the student to test skills and knowledge via exposure to an actual institutional or commercial enterprise. Gain a working knowledge of the center CRM system. Assist in performing data entry, generating periodic reports, and tracking consulting sessions under the supervision of the Director of Marketing & Communication.   
  • Assist with the development of social media marketing materials. 
  • Assist existing business clients with marketing analysis and conducting strategic business. Project components may include, but not be limited to: developing branding strategy, defining target markets, defining market segments, developing marketing materials, analyzing client social media platforms, analyzing client websites, and analyzing competitors.   
  • Meet weekly for experiential learning projects based on the PASBDC marketing needs.
  • Conduct client interviews, monitor client/business progress, assist in client assessment of business, and make recommendations regarding problem areas with SBDC existing clients. 
  • Create graphics/images for various social media purpose.


GOALS:  By the end of the semester the intern will have a comprehensive understanding of the SBDC's social media 5D model. The intern will also be able to apply critical thinking skills to conduct strategic social media marketing analysis for existing business clients. In addition, the position may also be required to consult with social media clients. 

DUTIES AND RESPONSIBILITIES:   
  • Gain a working knowledge of the center CRM system. Assist in performing data entry, generating periodic reports, and tracking consulting sessions under the supervision of the Consulting Specialist.   
  • Assist with the development of social media marketing materials. 
  • Assist existing business clients with marketing analysis and conducting strategic business. Project components may include, but not be limited to: developing a branding strategy, defining target markets, defining market segments, developing marketing materials, analyzing client social media platforms, analyzing client websites, and analyzing competitors.   
  • Meet weekly for experiential learning projects based on the client’s needs 
  • Conduct client interviews, monitor client/business progress, assist in client assessment of business and make recommendations regarding problem areas with SBDC existing clients. 

QUALIFICATIONS:   
Minimum requirements:   
  • Candidates have, or will have, 75 credits completed by the beginning of the term in which the internship will occur, and pursuing a concentration in Social Media, Marketing or Business Management  
  • Have, or will have, completed the business core with a QPA of 2.0 or better 
  • Have, or will have, an overall QPA of 2.0 or better. 
  • Successful completion of an interview 
  • A working knowledge of MS Office, including Excel, Word, and PowerPoint  
  • Excellent written and oral communication skills 
  • Ability to work in a fast-paced team consulting environment that utilizes virtual communication technology to communicate with clients 
  • A valid driver's license and F1-Visa is required (if applicable) before work can commence.   
Preferred: 
  • Additional coursework in website design, social media, marketing, communication design, entrepreneurship and/or business planning. 
  • Some previous work experience in a small to medium-sized business.