Marketing Coordinator, Field Marketing
The Marketing Coordinator will play a key role in designing, implementing, and executing marketing programs and events with the goal of generating qualified leads and accelerating the progression of opportunities in the sales pipeline. The right person for this role will have a successful track record of fostering valuable partnerships with sales and helping them hit their quotas through custom and personalized field marketing strategies and tactics.
Responsibilities
- Work closely with regional partners to understand specific market priorities to create high-value activations that deliver compelling content and experiences for our customers and prospects.
- Use analytical tools to predictively identify those accounts with the highest likelihood to purchase.
- Work collaboratively with Sales to execute account-based programs that substantially improve pipeline ratios.
- Make use of all available channels to market to surround targeted prospects with the right information at the right time in their buying journey.
- Execute highly-targeted demand generation programs that drive incremental pipeline.
- Work with Marketing Operations to create standardized reporting on Field Marketing activities and quantifiable results and provide regular updates to the Sales Teams regarding ABM and Territory-based initiatives.
- Optimize the utility of ABM-related software in our martech stack.
Requirements
- 2+ years of responsibility in B2B marketing positions at technology-oriented organizations; can be partially met through internship positions
- Familiarity with the basic operation of standard marketing technology tools including CRM and Marketing Automation Platforms.
- Excellent organizational skills with an ability to prioritize multiple tasks at one.
- Strong interpersonal and relationship building skills.
- Experience working with Enterprise-level Sales teams and Sales Executives.
- Bachelor’s degree in Marketing or Business or related area of study.
Trimble Inc. is proud to be an Equal Opportunity and Affirmative Action Employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, status as a covered veteran in accordance with applicable federal, state and local laws, or any other protected factor. EOE/M/F/V/D