Marketing and Design Analyst
60 Guilders, LLC is a private, New York City based real estate investment and operating firm founded in 2013 by Kevin Chisholm and Bastien Broda. Emphasizing intensive fundamental research and an entrepreneurial approach to acquisitions, 60G focuses on identifying, purchasing and repositioning value-add properties in New York City. The firm is vertically integrated and performs property management, construction management, asset management, and brokerage with its in‐house team.
The Marketing and Design Analyst will support marketing and design for 60G’s portfolio, including running social media accounts, executing marketing campaigns, managing property websites, and creating/designing media to advertise the properties. The Marketing and Design Analyst will work closely with the Vice President of Marketing and Design to maintain and create marketing campaigns with collateral to promote the properties.
The ideal candidate has experience in handling a wide range of tasks with shifting priorities and is interested in both real estate and design. Candidate should also be personable, happy, upbeat, and creative!
Responsibilities include but are not limited to:
Marketing
- Maintain, adapt, and create marketing materials and effective real estate marketing campaigns
- Maintain a current knowledge of leasing and marketing techniques
- Organize and advertise real estate on specified listing sites following listing guidelines
- Manage listing quality and evaluate effectiveness of different advertising spending
- Occasionally show apartments to potential renters and discuss features and amenities of the properties
- Follow up with potential renters via phone and email
- Manage and ensure all leads are actively and appropriately pursued
- Follow up on all questions, concerns and requests of prospective residents
- Maintain awareness of current rental rates and promotions of competitive properties
Media/Content Creation
- Strategizing, creating, executing, and managing branding and design, as well as digital assets and print collateral
- Visit properties regularly to take photos of building updates and availabilities
- Create Matterport VR tours of vacant units and building amenities
Social Media
- Generate innovative ideas and campaigns for social media accounts
- Run and promote instagram posts to advertise the properties to relevant audience
- Update Instagram stories when onsite at properties
- Create content for residential properties instagram accounts
- Coordinate responses to comments and questions on social accounts
- Design posts with property branding in mind
Experience Required/Qualifications
- Must have college degree
- Experience in Adobe InDesign, Illustrator, and Photoshop for print and digital applications
- Strong interpersonal skills, have a professional demeanor, and possess effective client service skills
- Possess an effective ability to work independently, multi-task, and work in a high energy team oriented environment
- Prioritize and be flexible with changing business needs
- Ability to travel between properties and office
- Strong written verbal and written communications skills
- Well organized and detail oriented
This is a FULL TIME position with full benefits. The position will report to the Vice President of Marketing and Design
If interested, please email Anna Maguire at amaguire@60guilders.com