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Business Development Associate

Duffy Group, Inc.
Business Development Associate
Remote
 
Company Description: Duffy Group, Inc. is changing the face of executive recruitment with a highly effective alternative to retained and contingent search. Recruitment Research helps hiring managers precisely and successfully target the people who are the best match for a company’s open positions. The model has been so successful that Duffy Group’s CEO was tapped to write a book on the topic, a best seller on Amazon.com.
 
Position Description: 
Reporting to the V.P. of Strategic Initiatives, the Business Development Associate supports Duffy Group's Business Development and leads development operations. The primary objective is to work closely with the V.P. of Strategic Initiatives to cultivate a strong pipeline of new business opportunities through campaigns delivered via marketing automation tools and through other business development activities. This will include researching to identify and understand the profile and needs of high potential prospect companies and the appropriate target individuals within those companies. This individual will support the business development efforts to those targets by developing and executing email marketing campaigns and other business development activities, drafting proposals and letters of interest, tracking and reporting on the impact and conversion rates of all business development activities, and recommending changes to enhance effectiveness. This position's primary metrics of success will be the number of quality leads generated, the conversion rate on those leads, and revenue generated from conversions.
 
Responsibilities:
Writing and Content Development
·        Develop campaign content based on a solid understanding of targets’ needs
·        Coordinate closely with Marketing to ensure all campaigns and content appropriately use the “Duffy Voice” and are consistent with brand standards
·        Assist with researching and writing collateral, such as blogs, presentations, and other materials to support business development activities
·        Draft proposals and letters of interest in support of business development activities

Research
·        Conduct research to identify quality lead sources
·        Conduct research to gain intelligence on prospect companies, including organization structure, current job openings, key decision-makers, etc.
·        Stay current on business development best practices and make recommendations based on learning
 
Development and Execution of Marketing Campaigns
·        Build workflows in a marketing automation platform to automate business development campaigns, email blasts to business contact lists, and 90-day touchpoints
·        Develop a calendar of business development campaigns, write content, and design and execute campaigns in a marketing automation platform.
·        Coordinate with Marketing and Practice Leaders to ensure the appropriate level of contact for each lead
 
 
Planning and Project Management
·        Collaborate with V.P. Strategic Initiatives to develop a comprehensive annual calendar of business development initiatives
·        Manage and track to ensure execution of all aspects of the business development calendar
·        Coordinate all aspects of participation in events and conferences; attend when necessary

Reporting
·        Monitor and report on campaign metrics, as well as results of all business development activities
·        Analyze the effectiveness of business development activities and make recommendations to enhance results
·        Build business development dashboards and run reports in email marketing platform/Encore
·        Maintain business development records in Encore and monitor sales conversion rates
 
Other Lead Generation and Business Development Activities
·        Leverage various social media platforms, such as LinkedIn and Twitter, for lead generation
·        Assists the V.P. of Strategic Initiatives in generating new client lead pools
·        Utilize other means than email and social media to generate leads – events, networking, conferences
·        Collaborate with Practice Leaders to support their business development activities
·        Perform other related duties as assigned
 
Requirements
·        Extensive experience using email automation tools (i.e., Hubspot, MailChimp) required, including campaign development, flow workflow design, and content development
·        Superior written communication skills (writing, copywriting, proposal development, etc.)
·        Ability to compile and analyze data leading to fact-based recommendations and decisions
·        Experience developing dashboards to report on key metrics of success
·        Strong project management skills
·        Organized and detail-oriented
·        Sense of urgency in completing assignments
·        Quick learner
·        Takes initiative
·        Proficient in Microsoft Office Suite or related software
·        Excellent interpersonal skills
·        Good use of judgment
·        Ability to adapt to new technologies
               
Desired Qualifications
·        A technical degree or Bachelor's Degree is preferred
·        Graphic design experience is a plus but not required
 
Benefits
·        100% employee healthcare, dental and vision insurance coverage
·        $25,000 Life insurance
·        PTO: 10 vacation days, five sick days, 15 vacation days at the start of your third year, eight paid holidays and the week between Christmas and News Years is paid time off
·        401K and Roth company match up to 4%
·        Home internet and cell phone monthly reimbursement
 
Duffy Group's Core Values
·        Integrity guides our every move
·        We build enduring relationships through compassion, collaboration, and flexibility
·        We are good stewards of our clients' recruiting dollars
·        Innovation and a sense of urgency keep us ahead in the recruiting game
·        We promote work-life harmony and a psychologically safe workplace  
·        We foster a diverse, equitable, and inclusive environment
 
Equal Opportunity Employer:
Duffy Group's policy is to consider all applicants for employment based on their qualifications related to the job without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, or any other category protected by applicable law. Equal employment opportunity applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.
 
For more information, please contact:
Teresa Ybarra
People and Culture
602-325-8317