Public Relations Intern
Jazz Crawlers Academy
Internship, Apprenticeship, and Career Opportunities
PUBLIC RELATIONS
COMPANY SUMMARY
Jazz Crawl Productions is a community-minded cultural event and documentary media organization with a focus on collaborative performances, programs, exhibits, parties, parades and more. Inspired by the magic of New Orleans and the community-bonding tradition of the second line, we showcase local musicians, dancers, social aid and pleasure clubs, culture bearers, artists, restaurants and more through professional media design and live events led by “The Jazz Crawl” festival and parade tour.
The Lowcountry Jazz Crawl
10-Day tour along the Eastern Seaboard pairing culture bearers and artists of New Orleans together with local cultural groups and artists of Charleston, SC and Savannah, GA for collaborations rooted in shared heritage.
The Original Jazz Crawl
Inspired by the Great Migration and the ways in which the migration of Black Americans northward on railways and the Mississippi River changed the course of music and culture, the Original Jazz Crawl will launch in Jackson, MS and follow the Blues Trail up to Memphis to St. Louis and Chicago. This 3-4 week tour is the biggest planned domestic Jazz Crawl we have our sights on with hopes to acquire enough support to extend it all the way up to New York City and Harlem.
INTERNSHIP OVERVIEW
We are seeking a highly creative, organized, motivated and passionate public relations strategy intern to assist in brand messaging and relationship-building with the press and the public.
The ideal candidate is someone eager to work for an upstart company and someone able to recognize the growth potential of early-stage business development. Candidates should be self-motivated and able to adapt within the dynamics of a quickly growing business. Candidates should be eager to learn and great communicators.
Although this internship has the opportunity to earn commission and bonuses, there is not a guarantee of income. It is an unpaid position with high potential for internal growth and plenty of work experience and connections in the arts, culture, and entertainment industry. If you’re excited about the thought of introducing the world to the joy and community enthusiasm of the New Orleans second line tradition, consider applying for this ground-up opportunity.
RESPONSIBILITIES
The public relations strategist is responsible for making sure our stories, offerings, and proposals reach the right people by implementing prospecting and distribution strategies that allow us to forge and develop mutually beneficial relationships with prospective partners, sponsors, press, and other involved communities or individuals.
Primary Responsibilities
- Help build a clear and concise brand message to educate audiences about Jazz Crawl Productions events, productions, and philanthropic missions.
- Work with Adobe InDesign to create PDFs used in pitching potential sponsors, partners, artists and others. (tutorial will be provided)
- Compile local and national contact lists to build relationships with prospective industry partners, sponsors, media and publication channels.
- Create and distribute company brochures, presentations, and sponsor decks using Adobe InDesign templates and email campaign systems. (tutorial will be provided)
- Develop and organize the communications database, including social tags, SEO keywords, content categorization, and other information.
- Working alongside PR Copywriter to research information and create written content pieces as needed, including press releases, website copy and snippets for social media captions.
- Developing writing themes and topics related to arts and culture.
- Copy editing, proofreading, fact checking and preparing content for publication.
- Working collaboratively on other ad-hoc tasks needed.
Secondary Responsibilities
- Identify and monitor key industry and niche influencers on social media.
- Build a loyal community around our brand and expand our audience by following social media guidelines to prospect and interact with niche users.
- Create content by writing articles, drafting social media messaging, producing videos, designing infographics and photo artwork, and anything else your creativity allows you.
QUALIFICATIONS
Ideal candidates will fit within the fun, creative, and philanthropic team culture we are building as a small, but fast growing company. Previous experience and skills within the responsibilities of this particular position are preferred, but more importantly is the ability to buy-in to the big picture of what Jazz Crawl Productions is on a mission to accomplish and find various ways to contribute to the team's efforts.
Required Qualifications
- Culture driven focus to understand, be immersed in, and speak eloquently to the pulse and relevance of our projects and missions.
- Exceptional writing skills, with particular experience composing proposals, presentations, newsletters, and press releases that engage actionable responses.
- Familiarity with the layout and page design in Google Sheets and an appetite for learning other design programs and tools through tutorials.
- Ability to clearly and compellingly conceptualize, visualize, and present ideas.
- Strong organizational skills, attention to detail, proofreading, accountability, and the ability to manage multiple projects and workflows alongside team members.
- Proactive self-starter with strong and effective verbal, written, and interpersonal communication skills to build up team members and brand awareness.
- Passion for helping others and an interest in the entertainment industry, live music, dance, art, digital media, and/or New Orleans culture.
- Access to personal computer or laptop.
Preferred Qualifications
- Experience leading teams and managing digital marketing campaigns across multiple platforms including WordPress, social media, and email.
- Proficiency in using Adobe Creative Suite design tools, particularly for compositing text, images, and graphics for proposals and promotions.
- Ability to commit at least 10 hours a week to team tasks and goals from January through May, and an interest in continuing to serve our mission beyond the internship.
- High interest in leadership and entrepreneurship to take the reins and advance the ever-growing Jazz Crawl Productions ideas and side projects.
- Curiosity about city cultures, artistic histories, untapped talent, and an interest to learn and expand personally through suggested literature and travel.
- Student or individual subscription to Adobe Creative Cloud suite of design software.
BENEFITS
The more you give to the Jazz Crawl team, the more you will get out of this internship program. Jazz Crawl Productions has an explicit goal of selecting top interns for permanent positions and/or freelance opportunities. These rewards will rely heavily on the candidate’s ability to work with others to develop strong teams and effective communications internally and externally.
Pay & Course Credit
- Unpaid internship with potential earnings from sales commissions, milestone bonuses, and post-internship job offers.
- Recognition for college credit available upon request.
Experience & Opportunity
- Unique opportunity to assume a critical role in the business development stages of a fast growing festival production and artist management company.
- Tutorials and guidelines to learn valuable workflows and communication systems for creative design, marketing, and team collaboration.
- Fun and excitement of being involved in the production of community parades, live shows, and touring festivals that preserve culture and support arts.
- Connection to live music and media networks across the country and privileged introductions to talented artists and highly respected cultural leaders.
- This internship offers an exciting opportunity to work with an extensive catalog of high-quality digital assets covering dynamic subjects within the second-line parade and Mardi Gras Indian cultures of New Orleans.
TUTORIALS
There will be software and systems tutorials to help you learn the skills necessary to execute tasks. Some of the tutorials will be required for you to complete in order to be equipped for your primary responsibilities, while others are encouraged for personal growth and versatility within our teams. All content created during your internship can be used to bring value to your professional reel and school credit can be given upon completion.
Adobe Creative Suite
- Adobe Bridge for digital asset management.
- Adobe Lightroom for photo organizing, editing, and exporting.
- Adobe Photoshop for touch ups, composite editing, and poster artwork.
- Adobe Illustrator artboard templates and vectorization.
- Adobe InDesign for brand styling and proposal documents.
- Adobe Premiere video editing for YouTube, Instagram stories, and newsfeeds.
- Adobe After Effects for logo animations and motion graphics for promos.
Web Editing
- WordPress basics for publishing and maintaining website content.
- Avada themes + Fusion Builder plugin for web designing with templates.
- WooCommerce for online shop development and maintenance.
- SEO, webform, and lead generating systems for digital marketing.
Remote Teamwork & Collaboration
- Slack communication with third-party app integrations.
- Google Docs for collaborative writing and guidelines.
- Google Sheets for collaborative prospecting and databases.
Social Media
- Later App for scheduling social posts across platforms.
- Later + Google Sheets for content, tagging, and media storage.
- Social prospecting and audience engagement campaigns.
HOW TO APPLY
You can go to www.jazzcrawl.com/academy/ to apply for this position.