Digital Marketing Global Tech Bootcamp
Get ready to jumpstart a career with impact. Learn in-demand digital marketing skills using Shopify, Google AdWords and Instagram Ads.
The Marketing Program starts on May 23, 2022 and concludes on July 29, 2022.
Application Information: You MUST apply through Handshake. All applications will be reviewed and students notified of their acceptance to the program.
Applications must include a Resume and your answer to the following question:
Question: What is one thing you would like to learn by taking this Boot Camp?
- Students from all backgrounds are welcome.
- There are no tests and all work is open-world, just like the real world.
- Lectures are flexible and will take place online.
- You will then attend virtual live discussions, Live Labs, with your classmates and instructor each week.
- Your time commitment: Roughly 10 hours per week over 10 weeks.
You will choose one of the Live Lab session options and attend that session for the duration of the Bootcamp program
- Option 1: Live Labs Tuesday/Thursdays 9pmEST/8pm CST
- Option 2: Live Labs Wednesday/Friday 3pm EST/2pm CST
NOTE: Through the generosity of the Marquis Parents' Council and in conjunction with the Dyer Center and the Gateway Career Center, this bootcamp is being offered at NO COST to you.
**If you are accepted for the program, full participation in the 10-week bootcamp is expected. If you do NOT complete the bootcamp in its entirety, you will be charged $200.
Please know that attendance is limited to 30 students**.
If you have any questions regarding the program, please contact the Gateway Career Center or the Dyer Center prior to applying.
COURSE 1: INTRO TO ECOMMERCE WITH SHOPIFY
"Intro” is an understatement. From Day 1, you'll learn how to design and build online stores, attract and engage an audience, increase conversion rates through A/B testing and apply best practices in UI/UX design to convert visitors from around the world into customers.
After this course, you’ll:
- Accelerate your career with in-demand digital marketing skills
- Enhance your portfolio by building real Ecommerce stores from the ground up
- Receive an Shopify Specialist Certification & Ecommerce badge for your LinkedIn
COURSE 2: CUSTOMER ACQUISITION WITH GOOGLE & INSTAGRAM ADS
Social Media is a Digital Marketer’s playground for finding new customers and keeping past ones. Using Google, Instagram and Facebook Ads managing platforms, you’ll gain the skills top companies use to target and acquire new customers. The cool kids call it "growth marketing."
After this course you’ll:
- Accelerate your career with in-demand skills in digital advertising
- Build a portfolio of Instagram and Google Ad campaigns
- Receive Google AdWords and Facebook Advertising certifications & a badge for your LinkedIn