eCommerce Digital Merchandising Part-Time Internship
What You Can Expect:
- Gain real world experience working in a fast-paced, online digital retail environment
- Assignment of meaningful, impactful projects
- Ability to work with enterprise level technology solutions and industry leading platforms
- Opportunities to network with all full-time employees and outdoor industry contacts
- Mentorship from leadership team and experienced eCommerce team members
Position Overview:
Reporting to the eCommerce Manager, the eCommerce/Digital Merchandising Intern will be given the opportunity to work with the entire eCommerce team in collaboration with Design, Brand and Engineering teams to take on a variety of projects and job duties. This is an excellent growth opportunity to gain valuable skills and insights into a dynamic eCommerce and digital marketing environment. You will be given the chance to pursue a number of different team and independently oriented projects that can have a massive impact on a publicly traded company spanning 20 individual brands. Please note that the hours are flexible and based on work demand.
What You Will Be Doing:
Areas of focus for this internship will include but are not limited to:
- Digital Merchandising - Learn the process of taking a new product from start to finish, selling in an eCommerce environment, and providing an exceptional customer experience on our Direct to Consumer websites.
- User Experience & Analysis - Gain experience identifying user behavior, developing actionable insights and customer journeys, and pitching plans to grow various AOB brands.
- Email Marketing - Understand all the steps necessary for a successful email marketing program, including web and mobile design, metrics, KPI’s and reporting, tracking and UTM parameters, A/B testing, competitor research, journey planning and execution, and list building/management.
- Digital Acquisition - Learn the basics of customer acquisition strategies, SEO and SEM, lifecycle marketing, landing page creation, and more.
Who You Are:
We want applicants in pursuit of their passions and willing to learn. You should be self-motivated and detail-oriented but excited to work in a team environment and collaborate across the entire organization. You are interested in eCommerce and the digital landscape and love to stay on the cutting edge.
Skills/Experience that will set you apart:
- Coursework in digital marketing, statistics, data analysis, design, or content marketing
- Experience working with websites and Content Management Systems
- Product/Web design
Why Work With AOB?
- Paid internship opportunity on-site at our Columbia, MO headquarters
- Flexible hours and job requirements
- Professional and career development opportunities through continual education
- Opportunities to take part in product testing, product development and media capture
- Access to company gym and employee product discounts
NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.
Physical Demands:
• Regular and predictable attendance is required.
• Ability to sit for prolonged periods of time in front of a computer.
• Ability to move about the facility periodically.
• Ability to lift 20 lbs.
• Visual and hearing acuity.
• 10% travel
NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work Environment and Personal Protective Equipment:
• General office environment, with some exposure to plant environment, with forklift and other general hazards.
• Exposure to the outdoors, unstable ground and some climbing.
Within any of our facilities, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing and distribution operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.
The following Personal Protective Equipment is required:
• Safety glasses with side shields and hearing protection required when on manufacturing floor
The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.
American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.