Social Media Associate

Position Summary

Job Responsibilities

• Composes social media entries on institutional accounts to ensure postings align with industry standards; works with various teams to identify content/topics. Researches, conceptualizes, pitches and creates content and layout; edits vertical stories.
• Attends various WCM events (e.g., seminars, symposiums) to capture real-time photos/visuals for social media content, supporting activities by departments, centers and institutes that demonstrate key strategic priorities.
• Ideates and executes ideas that will increase social media views, watch-time and engagement; collaborates across Communications & Marketing division to identify story content; oversees freelancers to produce complementary graphics and animations.
• Manages queries from departments, centers and faculty to promote initiatives; works with colleagues and/or freelancers to enhance content submissions such as modifying photos, videos and animations to be customized for institutional social platforms.
• Participates in social media campaign planning for awareness days, including brainstorming faculty, clinician or student interviews, tactics and content for infographics or animations; interviews faculty or patients; drafts content for review and approval.
• Collaborates with faculty, administrators and staff across WCM to understand and help advance their communications needs via social media. Encourages adoption of social media institutional policies and best practices.
• Monitors social media activity via databases and native platforms for engagement with institutional accounts; serves as social media first responder to engage or amplify content posted by WCM community based on community management guidelines.
• Monitors accounts for issue management; flags/offers recommendations to address negative feedback; navigates patient complaints to appropriate department/issues management agency. Serves as primary monitor to identify brand conflicts or other violations.
• Conducts reporting/metrics on social media activity. Assists with creating/setting benchmarks for measuring impact of social media/digital content; compiles data and drafts presentations/reports for campaigns and institutional announcements/initiatives.
• Organizes and tracks social media oversight queries; responds to social media account registration submissions and implements oversight project management. Coordinates biannual risk assessment meetings.

Education

• Associate's Degree

Experience

• Associate’s Degree in media, communications, marketing or related degree.
• Bachelor’s Degree preferred.
• At least 2 years of media, design, communications or public relations experience.
• Experience with taking photos and video is a major plus. 
• Experience working with Adobe Creative Cloud is a major plus.

Knowledge, Skills and Abilities

• Demonstrated ability to multi-task and prioritize in a fast-paced environment.
• Excellent high degree of attention to detail, superior organizational skills, and strong interpersonal skills.
• Demonstrated knowledge of major social media platforms.
• Demonstrated proficiency with MS Office Suite and database applications.
• Excellent communication skills (both verbal and written).
• Ability to meet tight deadlines.
• Demonstrated creative thinking skills and understanding of trends in social media.
• Ability to work collaboratively in a large organization with a diverse group of stakeholders.
• Self-starter with high degree of initiative and the ability to think critically.
• Demonstrated ability to interact with multiple constituencies and exercise diplomacy.

Licenses and Certifications

Working Conditions/Physical Demands