Email Marketing Admin
Overview
HanesBrands Inc. is a global company with more than 60,000 associates in 47 countries, all working together to create the world’s best apparel to include iconic brands such as Champion, Hanes, Bali, Bonds, and many more. We offer enormous opportunities for creative thinkers, for people with a passion for consumers, and for people who think like business owners. We’re building a truly inclusive culture, where people of different backgrounds, races, cultures and experiences come together to make us stronger. We are a sustainable company committed to making a positive difference in our communities and around the world.
Growing the Direct-to-Consumer (DTC) channel for HanesBrands, Inc. (HBI) is one of the key pillars of HBI’s Full Potential growth strategy. Email marketing is a key tool for driving site traffic and consumer loyalty as a component of this broader DTC strategy. The Email Marketing Admin, Triggered Campaigns will be part of a larger Email team that is responsible for the design and deployment of email marketing programs for HBI’s key US brands. This role is an expansion of the email team and will be responsible for driving daily results that contribute to long term strategic goals.
Deep experience is not required for this role; the ideal candidate will have some prior email marketing experience, whether formally working brand-side or agency-side or having email marketing experience supporting a non-profit organization. This candidate will have a solid understanding of the email channel and proven expertise in building email campaigns.
Responsibilities
- Partner with internal stakeholders (brand teams, site managers, digital marketing team) to drive brand messaging and engagement, leading to revenue growth through the email marketing channel
- Own hands-on email campaign setup, QA, and proofing within our email service provider (ESP), including audience definition, content creation and campaign deployment.
- Analyze email campaign performance; create and administer A/B tests that can quantify the effects of changes made to creative content.
- Review, recommend and implement improvements to existing content though changes to copy, design and targeting.
- Communicate with internal stakeholders to understand the behaviors that our brand leads and site managers want to adapt to drive more frequent and loyal consumers, then build out behavior-driven, triggered email campaigns to impact those behaviors.
- Partner with creative design and other internal teams to develop copy and creative assets
Qualifications
Required Knowledge / Skills / Abilities
- Bachelor’s degree required
- 1-2 years relevant work experience
- Sharp analytical and problem-solving skills
- Creative and innovative thinker
The ideal candidate will enjoy being part of a team and will possess the following skills:
- Digital Marketing/e-Commerce experience knowledge
- Cross-functional worker with internal and external teams
- High level of organization and attention to details
- Ability to work on simultaneous projects in a fast-paced environment
- Curios self-starter with problem-solving skills
- Effective communication skills and presentation skills
- Familiarity with A/B testing and other marketing-testing methodologies
- Knowledge of corporate-level email services and provider platforms
Nice-to-Haves
- Expertise in building audience segments
- Familiarity with large ESP platforms
To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.
EOE/AA: Minorities/Females/Veterans/Disabled.
Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:
Telephone: 877.999.5553
Email: HBI_TA@hanes.com