Digital Marketing Manager (United States, REMOTE)
Research, planning and implementation of one or more of the following marketing programs targeted at prospect and customer audiences: digital advertising, Cost-Per-Lead (CPL) programs, pipeline nurturing, and search engine optimization (SEO). Our ideal candidate is someone with experience in both B2B demand generation marketing and search engine optimization management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
In this role, you will…
- Plan and execute digital marketing, including SEO/SEM, paid social, and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
You've got what it takes if you have....
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within a SAAS or B2B industry
- Experience in identifying target audiences and setting up digital campaigns
- Experience creating and maintaining client relationships
- Proficiency in marketing research and statistical analysis
- Ability to oversee budgets
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Tag Manager, SEMRush, etc.)
- Working knowledge of ad serving tools (Google Ads, LinkedIn Ad Manager, etc)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML
Our Culture:
Our mission is to empower people, businesses and communities. A culture created less by what we do and more by who we are. When people ask what our team is about, we point to our core values: champion customer success, bring our best, achieve together, get stuff done, and innovate every day. We're always on the lookout for new, curious and capable people who can help us achieve our goal and we are seeking diversity in the people who join our team. We want to make sure that our company reflects the demographic of our customers, clients, and the communities in which we operate. So if you want to work for a friendly, global, inclusive and innovative company, we'd love to meet you!
What We Do:
Cornerstone is a premier people development company. We believe people can achieve anything when they have the right development and growth opportunities. We offer organizations the technology, content, expertise and specialized focus to help them realize the potential of their people. Featuring comprehensive recruiting, personalized learning, modern training content, development-driven performance management and holistic employee data management and insights, Cornerstone’s people development solutions are successfully used by more than 75 million people in 180+ countries and in nearly 50 languages.
Cornerstone takes special care to ensure the security and privacy of the data of its users.
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com.