Coordinator, Marketing Strategy HBO Max
Company Overview
WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world’s best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.
HBO Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive HBO Max Originals and iconic entertainment brands thrive, with HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies and specials for audiences of all ages. HBO Max launched in the US in May 2020 and will launch in Latin America and Europe during 2021.
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The Job
The Coordinator for Marketing Strategy & Planning for HBO Max Originals Marketing will be responsible for supporting the development of the overall campaign framework, audience definition, key beats, and relevant execution to establish the originals marketing campaign across all platforms. With a core focus on the day-to-day programs including media & audience strategy, social strategy and activations/stunts, partnerships/promotions, media & social analytics, and cross-functional coordination, they will support and execute the strategic campaign framework to capture consumer attention while reinforcing HBO Max as a premium streaming entertainment offering. They will partner with the Creative Marketing team and will report to the Strategy and Planning Sr Manager or Manager of HBO Max Originals Marketing.
The Daily
- Support the execution of a strategic framework for Max Originals campaigns, informed by data, audience & research insights and fueled by leading digital & social trends with best-in-class execution.
- Contribute to, build upon and help facilitate big ideas that break through in a cluttered, competitive consumer landscape. Take bold swings with ideas grounded in strategy and insights.
- Facilitate the execution of all brand partnerships, promotions and paid media programs to drive viewership and broaden the reach of the marketing campaign.
- Facilitate the development of campaign decks to communicate marketing strategies, plans and integrated programs for Talent/EP’s.
- Support agency onboarding and day-to-day communication to manage detailed campaign workbacks, to ensure key campaign milestones are met.
- Ability to juggle multiple projects with strong project management, communication and organization to meet key campaign milestones.
- Deftly communicate campaign updates and keep strategy documents & materials updated to share with internal cross-functional teams including creative, PR, media, editorial, research, analytics, campaign management, growth marketing, legal, international and distribution/partner marketing.
- Assist with invoicing/budget tracking across campaigns and other team initiatives
The Essentials
- 1-3 years of work experience, preferentially within the entertainment industry
- Develops a positive culture that instills empathy and fosters diversity, equity, and inclusion
- A sincere love for streaming entertainment, television, movies and storytelling, and keeps a pulse on the latest entertainment headlines and culture.
- Demonstrates an ability to provide successful/excellent executional support, with the ability to meet a high-bar of quality content creation.
- Strong knowledge retention and the ability to apply feedback, while also displaying incremental growth and the desire to improve.
- Strong communication (written, verbal) and collaboration skills with colleagues and clients, taking the time to communicate effectively even when under pressure.
- Time management and issue escalation with an understanding of how the individual's work impacts the entire team.
- Demonstrates flexibility & resilience in the face of change and uncertainty, with strong organizational skills, attention to detail and ability to switch between multiple projects with ease.
- Ability to work proactively, and effectively prioritize workload independently
- High level of integrity and discretion, with the ability to work with sensitive information
- Basic understanding/knowledge of creative and production process as they relate to marketing
- Proficient in Google Suite (sheets, slides, and docs)
The Perks
- Exclusive WarnerMedia events and advance screenings
- Paid time off every year to volunteer for eligible employees
- Access to well-being tools, resources, and freebies
- Access to in-house learning and development resources
- Part of the WarnerMedia family of powerhouse brands