Marketing Specialist
JOB OVERVIEW:
This position is responsible to create and design digital marketing campaigns and direct marketing programs in order to identify new growth opportunities within the marketplace.
KEY RESPONSIBILITIES:
- Create and implement digital marketing campaigns, using analytics and metrics to improve search results, conversions and leads
- Collaborate with and create resources for global partners and translate for local adoption
- Update and maintain social media pages and website, interacting with various departments and global teams to provide current and translated content
- Work with web agencies to update website for country partners
- Create marketing resources for lab, doctor and patient. This will involve working with Schein Creative Services, dental lab partners, and dental practices to combine and formulate an integrated message
- Work with Creative Services to develop monthly ads for vendor partners and place within Zahn, Henry Schein Dental and dental journals to help establish and build brand awareness
- Participate in special projects and perform other duties as required
Qualifications
MINIMUM WORK EXPERIENCE:
Typically 2 to 4 years of related professional experience.
PREFERRED EDUCATION:
Typically a Bachelor's Degree or global equivalent in related discipline.
GENERAL SKILLS & COMPETENCIES:
· Basic understanding of industry practices
· General proficiency with tools, systems, and procedures
· Basic planning/organizational skills and techniques
· Good decision making, analysis and problem solving skills
· Good verbal and written communication skills
· Basic presentation and public speaking skills
· Basic interpersonal skills
· Developing professional credibility
SPECIFIC KNOWLEDGE & SKILLS:
- Strong knowledge of Microsoft Word, Excel and Access
- Good project management skills
- Strong interpersonal skills
- Ability to react to changes in a lab environment to best serve objectives of the division
TRAVEL / PHYSICAL DEMANDS:
Travel typically less than 10%. Office environment. No special physical demands required.
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers