SEM Analyst (Start Date: December 2021)
Job Title: SEM Analyst (Start Date: December 2021)
Who we are:
GeistM is a full-funnel performance marketing company transforming how brands acquire customers at scale. Reaching 94% of the wired population across the globe, GeistM puts the right content in front of the most profitable potential customers. Our proprietary technology, Blackfire, and diverse publisher network is built to develop, launch, and scale content-based marketing campaigns across more than a dozen integrated third-party networks, including Facebook, Twitter, TikTok, Snapchat, Pinterest, and Outbrain resulting in profitable customer acquisition at scale. GeistM has been named to Crain’s New York Fast 50 and to Inc’s 5000 List for the past four consecutive years.
Location: New York, New York (Hybrid)
The role is based in midtown Manhattan and at this time all of our employees are following a Hybrid Model. Our employees utilize our office as part of the voluntary return to office in accordance with our guidelines in place. Most employees are utilizing our office 1 - 2 days a week. Our team has been working remotely on days they are not utilizing the office. Our top focus is to continue to ensure staff safety and comfort levels, as we implement our voluntary return to the office.
Note: The start date for this role is December 2021. We are looking for recent graduates, who are looking for an entry level position.
About the position:
We are looking for a SEM Analyst to join our Google Team. As a key member of our Google Team, you’ll play a key role in creating Google campaigns that drive client campaign performance. You’ll be focusing on ideation, creation, execution, and support of paid search campaigns as well as Google Discovery, Google Shopping, YouTube, and more.
To be successful in this role, you should have experience with Google Ads and Analytics.
What you’ll do:
- Develop new concepts and ideas to drive client campaign performance;
- Research, source, and manage new creative marketing assets in various client verticals;
- Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations;
- Conduct analysis that results in actionable insights and data-driven recommendations;
- Experience with the ideation, creation, execution and support of paid search campaigns, including but not limited to account setup, strategy development, organization, and management;
- Daily use of reporting, analytics, and trend tools within Google & Bing;
- Know how to set up search campaigns: keyword development, ad copy creation & testing, account set-up, bid strategy and budget management.
What you should have:
- Bachelor’s degree required in Marketing, Economics, Statistics, Mathematics, or similar field;
- Experience working in a collaborative team environment;
- Creative with an ability to think outside the box and problem solve;
- Excellent oral and written communication skills;
- Interested in working in a startup environment.
Why you should come work with us:
- Great coworkers and a fun collaborative environment;
- Funded by top-tier venture firms;
- Career growth opportunities;
- Many technical and business challenges to solve.