Content Specialist
Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day.
Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out. Make or break . . . Proud to say we’re skilled at the former.
Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.
Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.
Perficient Digital currently has a career opportunity for a Content Specialist who can be located anywhere in the nation.
Job Overview:
Content Specialists support our Content Strategists in research and execution of client digital and content marketing programs. Focus areas for the selected Content Specialist candidate will include conducting keyword research and competitive analysis, executing content audits, supporting market research and email marketing programs, and identifying influencers and devising outreach approaches to foster relationships, campaign target tracking, and more. He/she must be able to evaluate requirements, suggest creative solutions, work independently and as part of a team, and take initiative in a fast-paced, entrepreneurial environment.
Responsibilities
- Conducting research and analysis – identifying and understanding key target goals and opportunities in various forms (such as keyword, competitive and market research) for assigned clients
- Supporting Content Strategists in crafting content marketing strategies and programs for client accounts, including informational content, email marketing and integrated digital marketing campaigns
- Leveraging various tools and technologies, such as SimilarWeb and SEMrush, to execute research
- Content audit and migration support
- Researching and outreaching to influencers
- Participating in client meetings to provide input to the strategy
- Tracking and reporting on campaign success
Qualifications
- Bachelor’s degree in marketing, business, communications, PR, or related field (December 2021 grad) - must be able to start in January 2022
- 1-2 years of work experience, including internships, preferably within a corporate marketing team or digital marketing agency
- Excellent project management skills
- Strong communication and digital competencies
- Email marketing and/or SEO knowledge is a plus
Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.
More About Perficient
Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.
Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.
Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.
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