Paid Media Specialist
Perficient Digital is an agency purpose-built to help companies who believe that Customer Experience (CX) is the defining strategic imperative of our day.
Our full-service offering is flexible and designed to tackle our customers’ ever-changing, ever-increasing business challenges, making sure our execution never fails the strategic vision. These things are not mutually exclusive; we see them as one. Guiding choices, inspiring opportunities and fueling the customer experience takes clarity. But an increasingly noisy, complex business environment often clouds the vision of marketers today. The Age of the Customer is here to stay – for many, a “make or break” business environment where every customer interaction shapes your brand, day in, day out. Make or break . . . Proud to say we’re skilled at the former.
Our network of offices across North America, as well as locations in India and China, will give you the opportunity to spread your wings, too.
Perficient is proud to be publicly recognized as a “Top Workplace” year after year. This is due, in no small part, to our entrepreneurial attitude and collaborative spirit that sets us apart and keeps our colleagues impassioned, driven, and fulfilled.
Perficient Digital currently has a career opportunity for an Digital Adversiting Specialist, who can be located anywhere in the nation.
Job Overview:
As a Digital Advertising Specialist, you will be responsible for managing and optimizing paid search and social campaigns, as well as collaborating with team members on paid search strategy for our agency’s portfolio ranging from mid-market to enterprise level clients. Our ideal candidate has a passion for digital advertising, loves working in a team setting, achieving big goals, and building relationships both with clients and team members.
Responsibilities
- Media Account Management:
- Creates and executes digital advertising strategies for multiple clients
- Identifies key metrics to analyze for improving the performance of client campaigns
- Understands campaign optimization best practices
- Assists in day-to-day campaign management including campaign building, account restructuring, expansion, optimization, testing and experimentation, etc.
- Stays up-to-date with changing technology and industry trends to determine how to best leverage the latest technological developments for Perficient clients.
- Client Management:
- Successfully assists team members with day-to-day client interactions, seeking opportunities to increase customer satisfaction and deepen client relationships
- Develops an understanding of each client’s goals, markets, needs and expectations of Perficient
- Provides excellent communication via phone, emails and direct contact
Team Leadership and Development:
- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
- Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group
Qualifications
- Bachelor's degree in Marketing or related field (December 2021 grad)- must be able to start in January 2022
- Knowledge of reporting tools: Google Analytics, Data Studio
- Experience managing search and social campaigns: Google Ads, Facebook
- Working knowledge of MS Excel
- Excellent written, verbal, and interpersonal communication skills
- Excellent project management and organization skills
- Demonstrates initiative and a proactive, collaborative approach
Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.
More About Perficient
Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.
Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index.
Perficient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national, origin, disability status, protected veteran status, or any other characteristic protected by law.
Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.
IMPORTANT INFORMATION: Applicants should ensure that their e-mail settings will receive e-mail from the iCIMS system otherwise, you could miss critical communications related to your application.
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