Social Media Specialist
Position Summary:
The Social Media Specialist is responsible for managing all social media pages for The Children’s Trust; and works with the communications team to coordinate social media with wider campaigns. Develops and implements the social media strategy, including marketing plans that primarily leverage social media outlets. A wide degree of creativity and latitude is expected.
Responsible for development and maintenance of content that attracts attention, generates interest, and is easily shared with social networks. Establishes relationships with other members of the online community. May work with technical personnel in the development of tools that allow for easy integration with a social network.
Essential Duties: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Oversee the social media strategy for The Children’s Trust, ensuring it aligns with our brand.
- Oversee the social media presence for The Children’s Trust President/CEO.
- Strong understanding of current online marketing concepts, strategy and best practices.
- Keep up to date with advances in social media technology and the latest social media platforms.
- Engage with parents, providers, and stakeholders through the use of social media.
- Performs research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with organization’s goals.
- Maximize social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn and others to increase followers and brand engagement.
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Maximize the use of photography and video on social media sites.
- Collaborate with other teams, departments and providers to ensure brand consistency.
- Ensure that approaches to social media are relevant and appropriate for each medium.
- Drive online traffic to the organization’s website through social media with an understanding of search engine optimization.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews/comments, both positive and negative.
- Build reporting frameworks to evaluate return on investment on the various platforms.
- Seamlessly coordinate and execute social media efforts concurrently with traditional media and public relations campaigns.
- Maintain up to date the content calendar across all platforms ensuring a constant supply of relevant content.
- Oversee social media accounts’ design (e.g. timeline covers and profile pictures)
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up-to-date with current technologies and trends in social media, design and reporting tools and other applications.
- Write grammatically correct and effective content for all social media platforms.
- Coordinate social media during live events.
- Works hand-in-hand with communications team to coordinate all Facebook and Instagram lives at various locations.
- Continuously research new relevant social media channels and their impact on our marketing.
- Keep track of social media developments to guide future social media campaigns.
- Reports on social media mentions of the brand internally providing useful feedback to the communications team.
- Develop monthly reports on emerging social media trends that will be submitted to the director of communications.
- Analyze the long-term needs of the organization’s social media strategy and offer quarterly reports to the director of communications and communications manager that outline any necessary changes to the digital marketing plan
- Develop brand awareness, generating inbound traffic and encouraging brand adoption via social media posts.
- Reports various social media metrics using a variety of digital analytics and media tracking tools.
- Coordinate with internal departments to support their respective campaigns, ensuring consistency in voice and cultivating an engaged social community.
- Position also requires being out of the office to cover community events.
- May require working non-traditional office hours including weekends and weeknights or early morning.
- Performs a variety of tasks; may have other duties assigned.
Special Skills and Education Experience:
- Bachelor’s degree in marketing, digital marketing, advertising or relevant field.
- Proven work experience as a social media specialist with 3-5 years of experience
- Graphic design and video production capabilities a plus.
- Experience in content marketing a plus.
- Ability to deliver creative content (text, image and video)
- Strong visual intelligence
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels.
- Familiarity with web design.
- Excellent communication and copywriting skills.
- Analytical and multitasking skills.
- Spanish is a plus