Integrated Content Specialist
The Ladies Professional Golf Association (LPGA), headquartered in Daytona Beach, FL, is currently seeking a full time, Integrated Content Specialist. This position is responsible for developing compelling, effective social and digital content aligned with the LPGA’s brand that builds support for, and engagement with the LPGA. This position collaborates with the LPGA’s communications and public relations staff to achieve communications/marketing goals and integrates content across channels and platforms. This position will report to Manager, Integrated Content.
Essential Duties and Responsibilities include the following:
- Develop creative and dynamic content for all LPGA-related digital and social platforms
- Assist in leading cross channel campaign brainstorming by gathering ideas and input from various Communications team members and departments across the LPGA
- Work collaboratively with other content creators; take part in regular creative brainstorming and pitch sessions
- Create and implement roll-out plans for various announcements and content distribution
- Assist in developing strategy for the distribution of content across multiple LPGA platforms
- Partner with the Creative team to ensure consistent brand exposure. Contribute to the development of standards and reviews for social postings that reduce potential for error and reinforce the LPGA’s brand
- Monitor, collect analytics, and report insights with key internal team members
- Based on current research, emerging trends, and best practices, recommend changes and optimizations to continually improve message content, creative, user experience and digital engagement
Job Requirements:
- Bachelor’s degree in Communications, Sports Management, Journalism, or related field required
- 3 to 7 years’ experience (or equivalent) working in sports; golf background desirable
- Excellent writing and editing skills
- Strong communications, interpersonal and teamwork skills; commitment to integration and continuous improvement
- Sound news judgement
- Experience in social media content, engagement, and analytics
- Exceptional creativity in content creation with a passion for storytelling
- Knowledge of digital content industry best practices and trends
- Demonstrated initiative, with strong organizational and time management skills
- Knowledgeable in use and application of social media sites including Twitter, Facebook, Instagram, YouTube
- Highly creative and collaborative
The LPGA offers a competitive salary and benefits package that includes, medical, dental, vision, life, and disability insurance, paid time off, 401(k) with employer match, golf and fitness center privileges, access to all of our events, and many other great benefits to all full-time employees.
EOE