Marketing Data Analyst

【Marketing Data Analyst】

• Measure impact of performance and brand marketing campaigns, including business metrics, incrementality, and revenue impact

• Perform deep dive analysis to understand drivers of marketing performance to shape ongoing and future campaigns

• Partner closely with marketing managers, product managers and engineers to provide analytics partnership to help guide growth marketing strategy and to design experiments to help quantify the impact on core growth metrics

• Work with engineering and Business Intelligence teams to identify gaps in logging data, and transform raw logs into metrics and actionable insights

• Work cross-functionally to create and communicate key insights, influence key decisions and offer recommendations to marketing and company leadership