Email & SMS Marketing Coordinator
Email & SMS Marketing Coordinator Job Description
Job Overview
The Snow Agency is a growing digital marketing agency in need of an Email Marketing Coordinator for the Email & SMS Marketing Department. In this role, you’ll be responsible for the building, deployment, and testing of email marketing campaigns for various brands.
The Snow Agency Business Hours (New York City Time)
- Monday: 9 am – 5:30 pm EST
- Tuesday: 9 am – 5:30 pm EST
- Wednesday: 9 am – 5:30 pm EST
- Thursday: 9 am – 5:30 pm EST
- Friday: 9 am – 5:30 pm EST
About The Snow Agency
The Snow Agency was founded by brothers Daniel and Jonathan Snow on the simple premise that we know how important every marketing dollar spent is for a small or medium-sized business. We have 'been there, done that' with our own brands. What separates The Snow Agency from others is that after spending tens of millions of our own marketing dollars, prior to spending other people’s’ money to grow their brands, we have experienced the ins & outs of operating an online business. Not only do we provide the most cutting-edge marketing services, but we also provide insight and knowledge about every aspect of scaling a profitable business.
Performance marketing does not start and stop on the advertising end. Content, influencers, on-site optimization, search engine marketing, and branding are all integral components of growing a brand. Our customized, performance-based marketing strategies are proven to grow and stimulate businesses of all shapes, sizes, and niches.
Responsibilities and Duties
- Submit & project manage creative briefs for all email marketing campaigns
- Oversee the QA and deployment of all email & SMS campaigns from the time of the briefing to the time of deployment.
- Proactively propose new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance
- Weekly, monthly and ad-hoc reporting on email & SMS performance metrics, analyzing results, and identifying opportunities to drive increased revenue.
- Perform list segmentation
- Email list scrubbing
- Partner with the Email Marketing Manager to oversee the email marketing calendar
- Work closely with the email team to execute on-brand email and SMS creatives
- Leverage data-driven segmentation and personalization
- Improve email engagement through KPIs through regular A/B testing and automation
- Monitor open rates and sending domain reputation
- Look for opportunities to drive revenue through our email and SMS programs
- Weekly meetings with the Email Marketing Manager to discuss performance and opportunities for improvement
- Perform other duties as designed
Required Experience And
Education
- 2 years of experience in the e-commerce industry
- Must be comfortable moving at a fast pace
- Highly self-motivated, team player, reliable
- Experience using Email Service Providers (Klaviyo experience is a plus)
- Strong communication skills, grammar, and attention to detail
- Understanding of best practices for email accessibility and deliverability.
- Knowledge of CAN-SPAM and other email compliance regulations.
- Must have a love for email marketing
Reports to: Head of Email & SMS
Start date: Immediate
Employment type: Full-time