Influencer Outreach and Community Management Coordinator

• Understanding UGC best practices and obtaining influencers to execute these practices on behalf of clients.
• Find influencers for free (Free product from brand in exchange for free piece of content from influencer) or the lowest possible cost to fit the content goals of our in-house brands and clients. 
• Develop and execute strategies to build a database/network of influencers and cultivate relationships with influencers in the agency’s network
• Support the creative department and client(s) with influencer and celebrity outreach and follow up
• Maintaining TSA’s influencer master list with accurate and up to date information
• Identify relevant influencers for client campaigns
• Draft, edit and proofread influencer materials including social media and script copy
• Once influencer deal agreed upon, communicate to our in-house team to create the order for the influencer
• Build a database (Google Sheets) of influencers, content makers etc that we can use for any product or brand
• Understand what an influencer is worth and what determines true influence
• Coordinate with creative strategists to develop content ideas
• Research relevant industry experts, competitors, target audience and users
• Knowledge and understanding of new trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Once workload has intensified and bandwidth has been exhausted, manage Virtual Assistants to aid in cold outreach for new influencers/management of influencer orders (ensure they arrived, followed up with upon arrival, and retrieved final content from influencers)

• Assist in creation and delivery of social listening, and monitoring deliverables
• Curate/manage content to be posted on all social media channels (primarily Facebook, Instagram, YouTube, Etsy, etc)
• Create content calendar for in-house brands & clients of The Snow Agency for content to be posted on social media for in-house brands & clients
• Create Exclusive/Private Facebook Groups for clients and manage/moderate each community to have powerful engagement
• Strategize and execute Group discussion topics
• Establish Facebook Group Guidelines and ensure members are following guidelines/group rules
• Provide a safe space for people to ask questions and offer support
• Build relationships with your company and other members
• Moderate FB Groups (delete posts that break rules)
• Handling sensitive issues in private
• Connect with people, content, and products outside of groups 
• Demonstrated experience building communities in the social space, leading proactive and reactive communications through moderation.
• Analyze metrics from content campaigns and social media ad activations, ensuring that ongoing and future efforts are optimized and ladder up to overall strategies
• Strategize in the production of social influencer and organic social campaigns

Requirements

• Bachelor's degree (Marketing, Communications, Journalism, PR or related field preferred but not required)
• 1+ years Influencer Outreach experience required
• Experience in outreach campaign strategies
• Knowledge of social media marketing
• Knowledge of Facebook and Instagram
• Wonderful verbal and written communication skills
• Well-organized with great time management skills
• Outstanding project management skills 
• Excellent interpersonal and relationship building skills