Head of eCommerce-Chicago, IL
About Us
Foxtrot is the digitally-native evolution of the corner store – a one-stop shop for those seeking thoughtful curation that’s a reflection of themselves and their city – offering a curated collection of daily essentials in-store and delivered in under an hour.
Venture-backed by investors including Fifth Wall, Lerer Hippeau, Revolution’s Rise of the Rest, and Collaborative, to name a few, Foxtrot is building a truly omni-channel brand that seamlessly marries e-commerce delivery, proprietary inventory technology, and the feel-good community of neighborhood stores.
Our spaces offer all the most-loved aspects of neighborhood cafes – beautifully designed interiors that wrap you in the welcoming aroma of freshly brewed coffee, comfortable lounge areas to work and relax, and chef-prepared meals to snack on throughout the day – while bringing together mindful people, brands and goods to create a community of discovery and joy.
Our e-commerce experience – highlighted by our swift app and online store – is powered by our proprietary inventory and operational technology to deliver a new kind of convenience that brings the store to your door in under an hour.
Since launching our native app in 2013, we now operate a robust e-commerce business alongside retail stores in Chicago and Dallas, and are rapidly scaling to take this first-of-its-kind omni-channel brand nationwide.
About the Role
As the Head of eCommerce, you will have the opportunity to shape, build and lead Foxtrot eCommerce strategy, execution and performance across web and app. You will play a vital role in all aspects of our eCommerce business - from platform strategy and merchandise category development to site experience and managing the P+L. You will be responsible for achieving top-line and bottom line sales plans, conversion goals, usability performance targets and broader company objectives.
You will work cross-functionally with tech, creative, marketing, operations and merchandising to drive our online business. You will lead the team that is focused on delivering and executing actionable insights, analyses and recommendations that inform day to day business and long term strategy for foxtrotco.com and the Foxtrot app. In partnership with technology, you will identify new revenue opportunities and manage the roadmap to implement new products and services to meet these opportunities. You will manage all analytics surrounding new feature additions to the roadmap and the launch of new features.
We are looking for a highly versatile and well-rounded leader, someone who can create and drive strategy but also roll up their sleeves and get their hands dirty.
This role reports into the CMO.
Responsibilities:
- Drive the business: Own all business and financial analysis; Monitor overall site, sales, inventory, articles, campaigns, content and operations daily and recommend adjustments to drive sales; Partner with merchandising and marketing on increasing traffic and order volume efforts through eCommerce site optimization; Leverage analytics, consumer insights, and reports to identify, recommend, and implement optimizations and enhancements to the site.
- Analyze opportunities: Utilize strong analytical skills to provide insight into how to optimize site features and customer experience; Act as analytics lead using Adobe Analytics, Google Analytics, and other tools.
- Manage the Roadmap: Identify new eCommerce opportunities, recommend new features and strategies; In partnership with tech leadership, develop detailed strategies and roadmaps for implementation; Maintain the product and feature roadmap with technology; Manage prioritization among user experience, technology and central marketing organizations.
- Work Cross-functionally: Coordinate with merchandising and other leadership stakeholders to align online and in-store product, pricing, and promotion strategies and ensure implementation and compliance through eCommerce channels; Collaborate with eCommerce digital marketing to optimize retention and acquisition programs to achieve target efficiencies and sales goals; Work closely with creative teams to ensure site merchandising and product detail creative is aligned with overall strategy.
- Drive eCommerce Strategy: Thoroughly understand competitive landscape primarily focused on navigation, search, customer experience, and driving roadmap priorities to incorporate into the business; Measure and analyze the impact of existing functionality; Identify opportunities to innovate and improve, providing additional benefits to the customer; Build strong internal relationships with technology and development teams to drive implementation.
About You
- Bachelor’s degree required, advanced degree preferred.
- Minimum of 6-8 years’ experience in eCommerce in a data driven environment.
- You must have expertise in driving online traffic and order volume, developing detailed plans for complex projects involving challenging requirements, limited resources, and fixed deadlines.
- You must be Google Analytics certified and have experience with enterprise-level analytics tools, preferably Adobe Analytics; have familiarity with content management tools.
- Excellent writing, speaking presentation and influencing skills.
- Ability to be action- and detail-oriented, organized with ability to manage teams to execute within deadlines
- Proven ability to build cross-functional partnerships and inspire collaboration and action in the absence of a ‘direct report’ relationship.