Marketing Adminstrator - Remote (U.S.)
Marketing Administrators work in nearly every industry imaginable. Regardless of which industry they work in or the size of the business, their job is the same: to promote a company and its products and increase customer awareness of the business. They do this by creating ad campaigns, designing logos, and creating memorable slogans.
Some Marketing Administrators may supervise a marketing team, while others may work under the direction of a Chief Marketing Administrator or Regional Marketing Manager. According to the Bureau of Labor Statistics, jobs in the advertising and promotions field should increase by 9 percent through 2024, adding an estimated 19,700 jobs to these sectors.
As we at REMI expand our business, we are looking for self-driven individuals who can balance a busy workload with multiple projects running concurrently.
Reporting to the Senior Manager of integrated marketing, you will be responsible for assisting in the ideation and development of cross-platform content partnerships and sales marketing materials. A Marketing Administrator has many duties and responsibilities. Although specific positions will dictate a Marketing Administrator’s undertakings, there are several core responsibilities common to this occupation.
Conduct Market Research
Marketing Administrators are responsible for obtaining market research, such as current trends in their niche and the needs and desires of consumers. This allows the Marketing Administrator to create a target audience and build campaigns and promotions aimed at this group of customers. Some Marketing Administrators will gather this data themselves by analyzing business reports and conducting surveys or focus groups, while other Marketing Administrators will have a staff to gather this information for them, allowing them to focus solely on interpreting the data. They may also be responsible for compiling comprehensive reports based on their findings and presenting the information to upper management.
Implement Marketing Strategies
Planning, testing, and implementing new marketing strategies is another large part of the Marketing Administrator’s job. This may include creating or altering brand images, reaching out to a new target audience, and creating a budget to cover all necessary expenses. Advertising campaigns may be required for multiple types of mediums, such as online advertising, print ads, and radio and television commercials, so Marketing Administrators must tailor their approaches for each medium. Whereas some Marketing Administrators will be the sole creator of these strategies, others may work with a team or supervise staff on these projects.
Communicate Brand Virtues
Marketing Administrators are responsible for communicating with a variety of people every day. This may include staff, management, vendors, media, and customers. Their communications will vary, but, generally, Marketing Administrators are tasked with supplying information and promoting a positive public image. This may be done in person, by email, over the phone, or in marketing materials they create. Marketing Administrators must be able to communicate professionally and effectively both verbally and in writing.
Marketing Administrator Qualifications
Marketing Administrators should be creative individuals with fantastic interpersonal skills. They must be reliable employees and enjoy challenging and fast-paced work. Being extremely motivated and having strong leadership skills is also important. Employers look for candidates with all of these traits, as well as the traits listed below.
Core skills: Based on job listings we looked at, employers want Marketing Administrators with these core skills. If you want to work as a Marketing Administrator, focus on the following:
· Bachelor's degree.
· Excellent oral and written presentation skills.
· Thorough knowledge of Photoshop, PowerPoint, Word, and Excel.
· Design and video editing experience a plus.
· Strong creative thinking and problem-solving ability.
· Ability to complete projects accurately in a timely manner.
· Clear understanding of the importance of client service.
· Must be detail-oriented and able to multitask.
· Entrepreneurial mindset.
· Passion for current events, media, and culture.
Advanced skills: While most employers did not require the following skills, multiple job listings included them as preferred. Broaden your career options by adding these skills.
· Graphic design experience.
· Experience with customer relationship management software, such as Salesforce.com, Quickbooks, or SalesLogix.
· Experience with programing languages such as, CSS and HTML.