Social Media Strategy Intern (Office of the Dean of Students)
The Division of Student Affairs Internship Program
The Division of Student Affairs Internship Program allows students to spend a summer handling a special project for the university designed to prepare them for life after graduation. Interns will work 19 hours per week for 10-weeks. These part-time internship positions offer a competitive compensation package that includes an hourly wage and housing assistance. Undergraduate students are eligible to apply. The internship runs from June 1, 2020 to August 7, 2020. The application is due February 16, 2020.
Although internships range in subject matter and skill set, each position is designed to prepare all students for life after graduation. For this reason, each intern will submit various assessments relating to their development in the areas listed in the “What You’ll Learn” section below. These skills, otherwise referred to as the NACE career competencies, have been identified by higher education and corporate recruiting leaders as critical to a student’s career preparation.
Please contact utlei@austin.utexas.edu with questions.
*Undergraduate students must be enrolled in the Spring 2020 semester to be eligible.
The Office
The Office of the Dean of Students is committed to helping all students at the University of Texas at Austin reach their fullest potential. Our office provides a variety of student support services along with opportunities for leadership experience, diverse student work environments, engaging programming and specialized resources. The Office of the Dean of Students includes 10 specialized service areas: Leadership and Ethics Institute, Legal Services for Students, Legislative Student Organizations, Dean of Students Research Institute, Sorority and Fraternity Life, Student Activities, Student Conduct and Academic Integrity, Student Emergency Services, Student Veteran Services, and Title IX Training and Investigations.
The Project
Assist the Director of Strategic and Executive Communications and Marketing Coordinator with social media planning, compilation and strategy for the Office of the Dean of Students and all the units within. Students work in a fast-paced and changing environment to review research into Office social accounts, past posts and marketing plan for the upcoming year to categorize, identify and create content to calendar and prepare the 2020-2021 academic year.
The Supervisor
Sara Kennedy, Director of Strategic and Executive Communications
Things You’ll Do
- Design a subject and event-based content calendar including all 10 units in the Office of the Dean of Students, using provided messaging documents, research and previously created content.
- Create content for different topics, audiences, platforms, events and programs to be calendared for the upcoming year.
- Use social media management tools (SproutSocial) to schedule content across platforms.
- Maintain office voice and individual consistency for different audiences, units and projects.
- Respond appropriately to feedback, offer suggestions and find solutions for engaging content.
What You’ll Learn
- Critical Thinking/Problem Solving: Exercise sound reasoning to analyze issues, make decisions, and overcome problems. The individual is able to obtain, interpret, and use knowledge, facts, and data in this process, and may demonstrate originality and inventiveness.
- Oral/Written Communications: Articulate thoughts and ideas clearly and effectively in written and oral forms to persons inside and outside of the organization. The individual has public speaking skills; is able to express ideas to others; and can write/edit memos, letters, and complex technical reports clearly and effectively.
- Teamwork/Collaboration: Build collaborative relationships with colleagues and students representing diverse cultures, races, ages, genders, religions, lifestyles, and viewpoints. The individual is able to work within a team structure, and can negotiate and manage conflict.
Who You Are (Preferred Qualifications)
- Communications major preferred
- Experience with social media management or promotion (for a class, student organization, or job) a plus
- Position requires strong communication skills, attention to detail, receptiveness to feedback and the ability to produce results with limited supervision