Summer Integrated Marketing and Member Benefits Intern | AARP

AARP's Integrated Marketing and Member Benefits team is seeking an intern for summer 2019. Requirements include the pursuit of an undergraduate degree in business, marketing or communications and a strong interest in digital user experiences, business development and strategy, multi-channel integration and emerging trends.

Responsibilities

Support the Member Value team. This includes providing support for new business development efforts such as conducting background and historical briefs, conducting market scans and participating with the team on outreach and member value offering development. Evaluating opportunities to leverage the capabilities within AARP to deliver maximum value and create strong deals. This position will also support the development of key business enablers aimed to improve the AARP member experience.

Support the digital experiences for several of AARP’s top member benefit and social impact issue areas digital platforms, which may include: auto (aarp.org/auto), caregiving (aarp.org/caregiving), fraud, healthy living, hearing (aarp.org/hearing), travel (aarp.org/travel), and work & jobs (aarp.org/work) and others as identified. Assist members of the team on projects related to digital strategy and implementation, content development and marketing. Conduct internet research on emerging trends in these categories such as consumer behavior, industry solutions, competitive landscape, etc.