Digital Marketing Internship
This is not your ‘go grab coffee’ internship!
As one of the fastest growing brands in the outdoor industry, we’re offering college students a unique opportunity to view KEEN from the inside out. Our summer KEENtern program provides students relevant and valuable hands-on work experience in 9 busy weeks at the global headquarters in Portland, Oregon.
We’re looking for students who have a strong passion for: creating their own opportunities, seeking innovative solutions, playing any place without a ceiling, and caring for the world around them. Having a diverse background and a willingness to learn in a fast-paced, innovative environment is a plus.
This program includes:
- A cross-departmental group project with 5-10 other KEENterns
- The opportunity to work on meaningful projects and present to senior staff
- Living in Portland – hip city life, easy access to all your outdoor favorites, and the best place to be if you’re interested in the footwear and outdoor industry
- Paid housing, travel stipend, and transit pass
- Mentoring and career building workshops lead by industry experts
- Experience our values by participating in company volunteer event
Program Requirements
- Work experience preferred, including but not limited to: work study, volunteer, internships, hospitality industry, administrative or office work, etc.
- Current student or recent graduate; Junior, Senior, or Grad student preferred
- Eligible to work in the US
- Must be able to participate in 9-week program from June 17 through August 16, 2019
General Summary:
This position is responsible for assisting the Digital Marketing Team in communications across the company’s digital touch points, including keenfootwear.com, social platforms, paid media, etc. The successful candidate is passionate for the digital space, flexible, takes initiative, displays a curiosity about consumer behavior and data, and can multi-task. This is a great opportunity for someone interested in developing their digital expertise with an exciting outdoor brand.
Key Responsibilities:
- Assist in development and execution of overall digital marketing strategy for KEEN in the US market
- Assist in managing the asset/content creation process for .com, social and paid media opportunities
- Assist in gathering and reporting of analytics across .com and using tools like Google Analytics, AdWords, and AvantLink
- Follow day-to-day interactions and discover new content on social media platforms
- Have a deep understanding of digital marketing technologies and the unique elements of successful digital marketing content
- Research new and emerging digital marketing tools and trends
- Gather and analyze data and draw actionable insights from the data
- Assist with the creation of video content for use on Instagram and/or Vine
Knowledge/Skills Required:
- Excellent written and oral communication skills
- Working knowledge of Facebook, Paid Search, SEO, Email (as a marketing tactic)
- Familiarity with the online shopping environment
- Solid understanding of digital marketing best practices
- Fearless attitude towards technology and a willingness to learn
- Hungry to hit the ground running
- Excel skills a bonus
Employee Conduct: It is the responsibility of every employee to contribute to a positive work environment through: mutual trust and respect; personal accountability and integrity; desire for growth and learning opportunities; teamwork; positive, honest and effective communication and professional interactions with co-workers, customers and partners.
Why KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $17 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html
KEEN is an equal opportunity employer, who values an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status or disability.