Category Marketing Internship
This is not your ‘go grab coffee’ internship!
As one of the fastest growing brands in the outdoor industry, we’re offering college students a unique opportunity to view KEEN from the inside out. Our summer KEENtern program provides students relevant and valuable hands-on work experience in 9 busy weeks at the global headquarters in Portland, Oregon.
We’re looking for students who have a strong passion for: creating their own opportunities, seeking innovative solutions, playing any place without a ceiling, and caring for the world around them. Having a diverse background and a willingness to learn in a fast-paced, innovative environment is a plus.
This program includes:
- A cross-departmental group project with 5-10 other KEENterns
- The opportunity to work on meaningful projects and present to senior staff
- Living in Portland – hip city life, easy access to all your outdoor favorites, and the best place to be if you’re interested in the footwear and outdoor industry
- Paid housing, travel stipend, and transit pass
- Mentoring and career building workshops lead by industry experts
- Experience our values by participating in company volunteer event
Program Requirements
- Work experience preferred, including but not limited to: work study, volunteer, internships, hospitality industry, administrative or office work, etc.
- Current student or recent graduate; Junior, Senior, or Grad student preferred
- Eligible to work in the US
- Must be able to participate in 9-week program from June 17 through August 16, 2019
General Summary:
The Category Marketing team works to drive integrated product stories and manage category Go-To-Market programs throughout all fan touch-points. As the category marketing intern, you will help with identifying and executing product storytelling and category marketing opportunities. You will work with key departments to aid in the development of seasonal key initiatives.
Key Responsibilities:
- Help communicate integrated category Go-To-Market programs and marketing initiatives
- Partner with key teams to develop integrated marketing plans, consumer campaigns and product launches
- Maximize key global and regional product initiatives across all consumer touch-points (IE: Media, Digital, Social, Out Of Home, etc.)
- Help coordinate seasonal Go-To-Market Calendar aligning key dates and timelines
- Research consumer trends and distill actionable insights for story development and tactical effectiveness. Translate competitive analysis into channel and regional marketing strategies
- Explore new marketing concepts, communication platforms, and cutting-edge programs to drive brand storytelling, increase fan base and positively impact sales
Knowledge/Skills Required:
- Experience in digital, social media, mobile, and alternative marketing
- Skilled communicator, both written and verbal
- Excellent understanding of consumer behavior and ability to utilize consumer insights to drive targeted marketing messages
- Ability to work cross-functionally on a variety of projects simultaneously
- Proficient with Microsoft Office programs, including Word, Excel and PowerPoint and Apple Keynote
Employee Conduct: It is the responsibility of every employee to contribute to a positive work environment through: mutual trust and respect; personal accountability and integrity; desire for growth and learning opportunities; teamwork; positive, honest and effective communication and professional interactions with co-workers, customers and partners.
Why KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $17 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html
KEEN is an equal opportunity employer, who values an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status or disability.