PHRKZ Digital Product & Business Development Intern

ABOUT THE ORGANIZATION

DancePhreakz is a women-owned, BIPOC-led dance and entertainment company building opportunities for movement artists and creative professionals through media, education, live experiences, and community. PHRKZ Academy is our training and artist-development division. Our first major digital initiative, PHRKZ Digital, will bring fitness, dance, and pole dance together through an accessible, subscription-based library of expert-led tutorials, classes, and progressive learning experiences.

ABOUT THE ROLE

DancePhreakz is seeking a resourceful, business-minded intern to help build PHRKZ Digital from concept to launch. This is a hands-on startup-style opportunity to help research, organize, test, and improve the business systems behind a subscription-based movement education platform.

The intern will collaborate with the PHRKZ Digital Project Lead, creative team, and instructors to develop a compelling customer experience and practical business model. The right candidate can turn an open-ended question into thoughtful research, clear recommendations, and actionable next steps.

KEY RESPONSIBILITIES

Product, Platform & Membership Development

• Research and compare video subscription, website, payment, membership, and customer-management platforms; document features, costs, and limitations.
• Assist with organizing the platform structure, content navigation, member accounts, checkout experience, and launch testing.
• Research subscription pricing, founding-member offers, annual plans, and membership benefits; help prepare recommendations for approval.
• Map the customer journey from discovery and waitlist signup through checkout, onboarding, content access, and renewal.

Business Strategy & Operations

• Conduct market, audience, competitor, and pricing research across fitness, dance, and pole dance digital education.
• Maintain project trackers, vendor comparisons, launch calendars, budgets, and documentation.
• Assist with financial models, startup expense tracking, recurring-revenue projections, and operating procedures.
• Identify potential partnerships and business-growth opportunities and help turn findings into clear proposals.

Affiliate, Referral & Ambassador Systems

• Research affiliate and referral software, unique tracking links or codes, attribution rules, and reporting options.
• Help design proposed brand ambassador and referral workflows, onboarding materials, and commission-tracking procedures.
• Coordinate with the creative team on ambassador campaign logistics and maintain accurate partner records.
• Support reconciliation of referral activity and proposed commission reports for review and approval.

Instructor Compensation & Payment Administration Support

• Research instructor compensation models and assist with proposed fee structures and payment schedules.
• Maintain approved instructor agreements, deliverable records, payment trackers, and supporting documentation.
• Help prepare payment summaries and flag discrepancies for the authorized manager or accounting/payroll team.
• Do not independently authorize payments, determine worker classification, or process payroll.

Marketing, Email & Subscriber Experience

• Help build and maintain the waitlist, CRM records, email segments, and subscriber communications.
• Support welcome sequences, launch announcements, content-release emails, feedback surveys, and retention initiatives.
• Collaborate with marketing and creative team members on promotional campaigns and audience growth.
• Track membership signups, conversion, churn, recurring revenue, and customer feedback; help prepare concise reports.

WHO WE'RE LOOKING FOR

• Strategic thinker who enjoys researching, testing ideas, and solving business problems.
• Highly organized, dependable, proactive, and comfortable juggling multiple workstreams.
• Strong writer and communicator who can explain findings and make practical recommendations.
• Comfortable learning digital tools, spreadsheets, membership platforms, and marketing systems.
• Interested in entrepreneurship, entertainment, movement, and the creator economy.

QUALIFICATIONS

• Currently pursuing or recently completed studies in Business Administration, Entrepreneurship, Marketing, Entertainment Business, E-Commerce, Information Systems, Finance, Communications, or a related field preferred.
• Relevant coursework, projects, internships, student ventures, or hands-on experience in digital products, research, operations, or online businesses is a plus.
• Working knowledge of Google Workspace and Microsoft Office; familiarity with spreadsheets required.
• Exposure to CRM, email marketing, e-commerce, analytics, affiliate, AI/productivity, or project-management tools is a plus.
• Strong written communication, analytical thinking, organization, and attention to detail.

WHAT YOU'LL GAIN

• Hands-on experience launching a subscription-based digital product and building operational systems.
• Exposure to membership strategy, e-commerce, affiliate programs, financial planning, and customer retention.
• Opportunities to collaborate with creative professionals and receive feedback from company leadership.

INTERNSHIP DETAILS

• Schedule: Approximately 8–12 hours weekly, flexible around classes and approved project needs.
• Location: Hybrid, with occasional in-person collaboration or filming in the Los Angeles area.
• Compensation: Paid or externally funded arrangement to be confirmed before hiring; academic credit may be available if approved by the educational institution.
• Equal Opportunity: DancePhreakz is an equal opportunity employer and considers applicants without regard to protected characteristics.

Physical Demands and Work Environment:

• While performing the duties of this job, the employee is regularly required to talk or hear and use hands or fingers to handle objects.
• The employee may be required to stand, walk, sit, and occasionally lift or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, and the ability to adjust focus.
• The noise level in the work environment is generally low to moderate.

Other Information:

• Exempt/Non-Exempt: Exempt
• EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.