You are viewing a preview of this job. Log in or register to view more details about this job.

Marketing Specialist

Mach Architecture
Email

Mach Architecture, p.c. specializes in higher educational design with a collaborative approach and significant opportunity for growth for the professional ready to advance. We are seeking a full-time, experienced Marketing Specialist to join the Mach team at our Tonawanda, New York office. 

As the Marketing Specialist, you will work directly with Mach Architecture leadership to plan and implement marketing initiatives. The Marketing Specialist will drive sales and brand awareness through activities such as developing content, coordinating the design of promotional materials, preparing presentation and proposal materials, updating the company website, creating social media content, coordinating special events, and scheduling meetings with potential business partners. 

SPECIFIC RESPONSIBILITIES

Proposals & Pursuits

  • Lead the preparation of proposals, RFPs, and RFQs, including writing, editing, and formatting.
  • Coordinate with subconsultants to collect content for proposals.
  • Maintain and update the proposal log and pursuit tracking tools.
  • Support the Go/No-Go process with research and recommendations (final decision by Director/Principals).
  • Assist in coordinating debriefs and tracking lessons learned.
  • Support interview preparation including outlines, materials, and rehearsal sessions.

Business Development Support

  • Research potential opportunities (e.g., NYS Contract Reporter, county and municipal sites, industry publications).
  • Track and maintain business development databases (CRM, dashboards, contact lists).
  • Assist in documenting business development processes for consistency across pursuits.
  • Prepare data and research to support business development and client targeting.

Digital Marketing (Website & Social Media)

  • Regularly update firm website with projects, team members, and news.
  • Monitor website analytics and recommend refinements.
  • Create and schedule posts across social media platforms (LinkedIn and Instagram).
  • Track engagement metrics and provide reporting to the Director of Marketing.

Content Marketing & Communications

  • Draft and update project sheets, resumes, and case studies.
  • Assist with newsletters, brochures, and other external communications.
  • Maintain and update contact databases for email campaigns.
  • Support award submissions by gathering materials and ensuring compliance with requirements.

Branding, Visibility & Events

  • Ensure consistency of brand voice and graphics across all marketing materials.
  • Support the coordination of conference attendance, sponsorship events, and networking activities.
  • Help prepare presentations, graphics, and collateral for events and client engagements.
  • Assist in project photography coordination with staff and consultants.

Collaboration & Mentorship

  • Act as a liaison between the marketing team, project managers, and firm leadership.
  • Share knowledge and help standardize templates and processes.

Tools, Systems & Reporting

  • Maintain CRM, dashboards, and marketing databases with current information.
  • Track proposal outcomes and marketing KPIs, reporting results to the Director of Marketing/President.
  • Recommend process improvements to increase efficiency in marketing operations.

PROFESSIONAL QUALIFICATIONS

  • Associate’s or Bachelor's degree in Marketing, Communications, Journalism, or related field; equivalent experience considered
  • 3+ years of progressive marketing experience in the A/E/C (Architecture, Engineering, and Construction) or professional services industry, preferred
  • Demonstrated experience preparing, coordinating, and managing qualifications packages and proposal submissions for pursuits within the A/E/C industry, preferred
  • Experience with Adobe InDesign, preferred
  • Excellent knowledge of Microsoft Office Suite
  • Exceptional writing, editing, and communication skills with ability to translate complex technical concepts into client-focused narratives
  • Demonstrated expertise as a solid contributor with ability to manage multiple projects simultaneously.
  • Strategic thinking and problem-solving.
  • Strong understanding of marketing and business development principles, and proposal workflows 
  • Continuous improvement mindset
  • Collaborative, proactive, and adaptable under shifting priorities
  • Proactive and resourceful approach
  • Strong organizational and time management skills
  • Excellent written communication and project management skills