Marketing Coordinator

About the Organization

Small Engine Warehouse is dedicated to providing high-value parts and engines for outdoor equipment to customers in our local community and around the world. With our industry knowledge and extensive inventory, we strive to provide quality service, personal support, and exceptional products.

Position Summary

The Marketing Coordinator is an entry-level position responsible for supporting Small Engine Warehouse's digital marketing efforts and maintaining the company's online presence. This role focuses on keeping website content and social media channels current, creating and scheduling engaging content, and assisting with email marketing and other promotional activities. The ideal candidate is creative, organized, comfortable using digital platforms, and eager to learn.

Duties and Responsibilities

• Maintain and regularly update the company's social media accounts, including creating, scheduling, and publishing posts.

• Help develop a content calendar to keep social media and digital content timely, consistent, and aligned with company priorities.

• Create basic graphics, photos, videos, and other digital content to promote products, company updates, and sales initiatives.

• Update website content, product information, images, and promotional messaging as needed.

• Monitor social media comments and messages and direct customer questions or service issues to the appropriate team member.

• Assist with email marketing campaigns, including preparing content, scheduling messages, and maintaining distribution lists.

• Help maintain consistent company branding, messaging, and visual presentation across digital channels.

• Track basic digital and social media activity, such as reach, engagement, and website traffic, and share results with the Sales Manager.

• Research social media trends, competitor activity, and content ideas that may improve the company's online presence.

• Coordinate with sales and other departments to gather product information, photos, promotions, and company news for digital content.

• Provide general marketing and administrative support as needed.

Education and Qualifications

• High school diploma or equivalent required.

• College coursework or a degree in marketing, communications, graphic design, or a related field preferred, but not required.

• Interest in social media, digital marketing, and creating online content.

• Familiarity with common social media platforms and basic graphic-design or content-creation tools preferred.

• Strong written communication skills, attention to detail, and good organizational skills.

• Ability to manage multiple assignments, meet deadlines, and work independently while being open to direction and feedback.

• Willingness to learn new software, digital tools, and marketing practices.