Marketing Intern - Remote

About Us

EXO Workshops teaches hands-on pediatric CPR, first aid, and emergency response to parents, caregivers, nannies, and families across New York City, Long Island, North Jersey, and Westchester County.

We run private in-home classes, retail and community workshops, and event based trainings. Our growth comes from booked classes, referrals from families and local professionals, and parents who come back and bring their friends. 

The Role

We're looking for a detail oriented Marketing Intern to help turn interest into booked workshops and turn workshop attendees into lifelong advocates. You'll own day-to-day execution across four areas: email marketing, graphic design, conversion rate optimization, and post-workshop family follow-up. You'll see how your work affects real bookings and get direct mentorship from the founders.

Key Responsibilities

1. Email Marketing Campaigns (about 30%)

Build and send email campaigns, including class announcements, seasonal safety tips, new-parent nurture sequences, and referral offers.

Write clear, warm, parent-friendly subject lines and copy that match our calm, trustworthy brand voice.

Segment the list by audience (expecting parents, new parents, caregivers and nannies, past attendees, partners) and by location.

Run A/B tests on subject lines, send times, and calls to action, then document what you learn.

Keep the list clean: manage unsubscribes, keep consent records, and follow CAN-SPAM requirements.

Report open rate, click rate, and bookings attributed to each campaign every month.

2. Graphic Design Assets (about 25%)

Design on-brand assets in Canva or Adobe Express (Figma is a plus), including email headers, flyers, social graphics, class one-pagers, QR-code registration cards, and partner handouts.

Make print-ready materials for workshops, retail partner locations, pediatric offices, and daycares.

Keep an organized, labeled template library so the team can reuse assets quickly.

Only use family or class photos when we have documented consent.

3. Conversion Rate Optimization (about 25%)

Audit the booking path (website, then class page, then registration or checkout) and find where families drop off.

Suggest and test improvements to landing pages, headlines, calls to action, pricing display, FAQs, testimonials, and form length.

Set up and maintain UTM links, QR-code tracking, and basic analytics (Google Analytics 4 or the website platform's built-in tools).

Track inquiry-to-booking conversion by channel (email, referral partner, QR code, social, search).

Keep a simple test log with the hypothesis, change, result, and next step, and share findings every two weeks.

4. Post-Workshop Family Follow-Up Workflows (about 20%)

Build and run an automated follow-up sequence for every workshop:

Same day: Thank-you email, digital recap, and a quick-reference safety sheet.

Day 2–3: Short feedback survey and a request for a review or testimonial.

Day 7: Referral invitation ("Know a family who should take this class?") with a shareable link.

Day 30: Practice reminder and safety tip.

Day 90 / 6 months: Refresher-class or next-milestone offer (for example, infant to toddler safety).

Keep the attendee CRM or spreadsheet up to date: attendance, feedback, referrals, and rebooking status.

Flag partner leads that come from families (pediatricians, daycares, parent groups) to the founders.

Pull feedback themes into a short monthly summary to help improve classes and messaging.

Qualifications

Required

Currently enrolled in, or recently graduated from, a program in marketing, communications, design, public health, education, business, or a related field.

Strong writing skills, with the ability to explain safety topics warmly and clearly without fear-based language.

Working knowledge of Canva or a similar design tool, plus a small portfolio or work samples.

Comfortable with Google Workspace (Docs, Sheets, Forms).

Organized, reliable, and able to manage deadlines on your own in a hybrid setting.

Discretion with family contact information and personal data.

Preferred

Hands-on experience with an email platform (Mailchimp, Flodesk, Klaviyo, or similar).

Basic knowledge of Google Analytics 4, UTM tracking, or A/B testing.

Experience with CRM tools or marketing automation (HubSpot, Zapier, or the scheduling tool's built-in automations).

Interest in child safety, health education, parenting communities, or nonprofit work.

Requirements Before Starting

Signed confidentiality / non-disclosure agreement (NDA).

How to Apply

Send the following to steven@exoworkshops.com with the subject line "Marketing Intern — [Your Name]":

Resume

Two or three work samples (an email, a design, or a landing page you wrote or improved)

A short note (under 200 words) answering: "A parent visits our website but doesn't book. What's the first thing you'd test, and why?"

EXO Workshops is an equal opportunity employer. We welcome applicants of all backgrounds, identities, and experiences, and we encourage people from the communities we serve to apply. Reasonable accommodations are available on request throughout the hiring process.