Associate, Brand Marketing - Maison Perrier

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship.

The Brand Marketing Associate in a Combined Desk is responsible for developing short-term strategies (less than 18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for specific brands. This role leverages actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value. Collaboration with cross-functional teams including Sales, Operations, and Finance is essential to ensure executional excellence of annual business plans.

Key Outputs/Deliverables:

Consumer & Customer Intimacy:

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research. 
• Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications. 
• Analyze data and synthesize learning into insights to optimize plans and commercial investment decisions to deliver business results. 
• Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs. 

Business Planning:

• Take ownership of P&L to ensure that key business KPIs are met—revenue, profit, market share, and brand health. 
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps and opportunities. 
• Project the end-to-end impact of business plans and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.). 
• Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach. 
• Develop strategic revenue management strategies to drive long-term profitable growth for the business, including pricing, promo, and price pack architecture (PPA). 
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy, including licensing agreements and strategic partnerships. 

Brand and Product Experience:

• Work with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency. 
• Identify optimal engagement strategies and campaign structures to reach consumers when and where they are most receptive. 
• Ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints. Activate the brand’s nutrition health and wellness proposition in consumer communication. 
• Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach. 
• Support packaging changes due to product, graphic, and/or formula changes. 
• Support I&R pipeline development based on key consumer, shopper, and marketplace data. 
• Lead innovation projects in support of the brand’s innovation strategy in collaboration with cross-functional and external experts. 

Commercial Excellence:

• Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute. 
• Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment. 
• Translate the 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior. 
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix—product, price, place, and promotion. This includes leading the Integrated Commercial Planning (ICP) process with key stakeholders to develop an annual brand plan that delivers on the 3-year strategic plan.

Qualifications:

• Typically has a University Degree (BA/BS) in Marketing or related business field 
• MBA preferred. 
• Knowledge of budget control methods, policies, and procedures. 
• Strong negotiation and relationship-building skills. 
• Strong research and strategic analysis skills. 
• Ability to work independently, autonomously, and adapt quickly to change to deliver results. 
• Must have strong problem-solving and decision-making skills. 
• Excellent communication (both verbal and written) and interpersonal skills. 
• Basic financial acumen and the understanding of calculating risk/return on business decisions. 
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines. 
• Proficient in Microsoft Office Applications.

Critical Experiences:

• At least 1-2 years of work experience in marketing or brand management. 
• Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship-building skills. 
• Experience leading marketing communication projects including digital and media strategies. 
• Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended). 
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems.

Salary: $105,162.21 to $151,352.65 per year

Bonus Eligibility: Yes

The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range.