E-Commerce & Apparel Brand Marketing Intern

E-COMMERCE & APPAREL BRAND MARKETING INTERN

DancePhreakz

Location: Los Angeles County, CA | Hybrid
Position Type: Part-Time Internship
Schedule: Approximately 8–15 hours per week; occasional evening/weekend availability may be required
Compensation: Paid Internship
Reports To: Founder & CEO and/or Designated Supervisor

About the Organization:
DancePhreakz is a dynamic, women-owned, and BIPOC-led dance and entertainment production company that is revolutionizing the industry. We bring creativity, energy, and authenticity to the world of dance and movement. Through our four divisions—Production, Apparel, Academy, and our newly acquired studio and event space—we aim to build a platform where BIPOC movement artists thrive, fostering a community that is unapologetically fierce, creative, and ready to make an impact.

ABOUT PHRKZ COLLECTIVE

Phrkz Collective is the apparel and lifestyle division of DancePhreakz, a growing entertainment, movement, media, and culture-driven company. As Phrkz Collective enters its next chapter, we are preparing to refresh the brand, develop a new apparel collection, strengthen our product strategy, and build a more sustainable process for designing, sourcing, producing, and launching merchandise. We are looking for an emerging creative who wants hands-on experience helping take an apparel collection from initial concept to finished product.

ABOUT THE ROLE

Phrkz Collective is seeking a creative, organized, and results-driven E-Commerce & Apparel Brand Marketing Intern to help manage and grow the online and consumer-facing side of the brand.

This position will focus on e-commerce operations, merchandise sales, brand marketing, promotional campaigns, product launches, content coordination, influencer and ambassador outreach, and customer growth.

One of the Intern's first priorities will be helping Phrkz Collective develop and execute strategies to sell through existing merchandise inventory while simultaneously helping prepare the brand for its next collection and rebrand.

The ideal candidate doesn't just enjoy fashion or social media—they are interested in understanding what makes someone discover a product, want it, purchase it, and come back again.

This Intern will collaborate with the Apparel Product Development & Design Intern, social media team, creative team, and company leadership to help turn products into successful campaigns and sales.

KEY RESPONSIBILITIES

E-Commerce & Online Store Management

• Assist with the day-to-day management and organization of the Phrkz Collective online store.
• Create, update, and maintain product listings, descriptions, pricing, sizes, images, collections, promotional information, and inventory details.
• Help ensure the online shopping experience is organized, current, visually appealing, and aligned with the Phrkz Collective brand.
• Monitor inventory and help identify products that require additional promotion or sell-through strategies.
• Assist with online promotions, discount codes, bundles, limited-time offers, product drops, and other sales initiatives.
• Research ways to improve the customer journey, website merchandising, product presentation, and conversion.
• Assist with basic sales and e-commerce reporting to understand which products and promotions are performing.

Sales, Promotions & Revenue Growth

• Help develop strategies to sell through current merchandise inventory and generate revenue from existing products.
• Research and recommend promotional ideas including bundles, flash sales, limited drops, seasonal campaigns, event promotions, and other sales opportunities.
• Assist with planning and executing merchandise launches and promotional campaigns.
• Research additional sales channels, marketplaces, pop-ups, vendor opportunities, events, and partnerships that could increase merchandise sales.
• Track campaign performance, product sales, customer response, and other key metrics to help determine what is working.
• Bring forward new ideas for increasing sales, improving customer retention, and growing the Phrkz Collective customer base.

Brand Marketing & Campaign Development

• Assist with developing marketing concepts and campaigns for existing merchandise, product drops, and new collections.
• Help create campaign briefs, launch plans, promotional calendars, and other marketing materials.
• Coordinate with the social media and creative teams to ensure apparel campaigns have the content and assets needed for promotion.
• Help maintain a consistent Phrkz Collective brand identity across the website, campaigns, product presentation, and customer-facing materials.
• Research fashion, streetwear, athleisure, dancewear, lifestyle, and consumer marketing trends that could help strengthen the brand.
• Monitor competitor brands and identify creative marketing, merchandising, partnership, and promotional ideas that may be relevant to Phrkz Collective.

Product Shoots & Content Coordination

• Help plan and coordinate apparel photo and video shoots for e-commerce, campaigns, social media, and product launches.
• Assist with identifying and coordinating models, photographers, videographers, locations, styling needs, products, and other shoot logistics.
• Help organize shot lists, product lists, schedules, call information, and campaign needs.
• Ensure the team captures the necessary product photography and video assets for website listings and promotional campaigns.
• Organize and maintain apparel photography, videos, campaign assets, and other brand content.

Influencer, Ambassador & Partnership Development

• Research potential influencers, dancers, creators, brand ambassadors, community partners, and other individuals who align with Phrkz Collective.
• Assist with outreach, follow-ups, gifting opportunities, affiliate relationships, collaborations, and ambassador recruitment.
• Help develop and maintain a structured Phrkz Collective Brand Ambassador Program.
• Maintain organized records of outreach, contacts, partnerships, discount or affiliate codes, deliverables, and campaign performance.
• Research potential brand collaborations and cross-promotional opportunities that could increase awareness and sales.
• Assist with building relationships with dancers, creators, studios, organizations, and communities that align with the brand.

New Collection & Rebrand Support

• Collaborate with the Apparel Product Development & Design Intern as new merchandise moves from development toward launch.
• Provide marketing and customer insights that may help inform product selection, pricing, product positioning, and launch strategy.
• Help develop the e-commerce and marketing rollout for the refreshed Phrkz Collective brand and future collections.
• Assist with preparing product information, photography, website listings, campaigns, ambassador outreach, and launch materials for new products.
• Help create a repeatable launch process that can be used for future collections and product drops.

WHO WE'RE LOOKING FOR

We are looking for someone who:

• Has a strong interest in fashion, e-commerce, digital marketing, branding, retail, or apparel business.
• Thinks creatively about how products can be marketed and sold.
• Is interested in both the creative and analytical sides of marketing.
• Understands that the goal of marketing is not only engagement—it should ultimately help create awareness, customers, and revenue.
• Is comfortable researching trends, competitors, creators, partnerships, and new sales opportunities.
• Has a strong visual eye and understands how apparel should be presented online.
• Is organized and capable of managing multiple campaigns, products, deadlines, and partnerships.
• Is comfortable communicating professionally with creators, ambassadors, models, vendors, and partners.
• Is resourceful, proactive, and willing to test new ideas.
• Can collaborate with multiple teams while taking ownership of assigned projects.

QUALIFICATIONS

• Currently pursuing or recently completed studies in Marketing, Fashion Marketing, Fashion Merchandising, E-Commerce, Business, Communications, Digital Marketing, Retail, or a related field preferred.
• Previous experience with e-commerce, apparel, marketing, retail, social media, brand development, or sales through school, employment, internships, freelance work, or personal projects is preferred.
• Familiarity with e-commerce platforms such as Shopify or similar platforms is a plus.
• Familiarity with Canva, Adobe Creative Suite, email marketing platforms, CRM systems, analytics tools, or similar digital tools is a plus.
• Basic understanding of digital marketing, e-commerce, influencer marketing, and social media is preferred.
• Strong writing, research, organization, communication, and time-management skills.
• Comfortable working with basic sales data, spreadsheets, inventory information, and performance metrics.
• Must be located in the Los Angeles area and available for occasional in-person shoots, events, pop-ups, meetings, and other brand activities.

WHAT YOU'LL GAIN

This internship provides hands-on experience helping operate and grow the consumer side of a real apparel and lifestyle brand.

The Intern will gain experience across:

E-Commerce → Merchandising → Marketing → Content → Influencer & Ambassador Partnerships → Product Launches → Sales → Analytics

Rather than focusing solely on posting content, this position provides experience understanding how an apparel brand turns products and marketing into customers and revenue.

The Intern will have the opportunity to help Phrkz Collective sell existing inventory, strengthen its online store, build marketing campaigns, coordinate product shoots, develop ambassador relationships, support the brand's rebrand, and help launch future apparel collections.

Internship Details

• Schedule: 8–15 hours per week with flexible scheduling to accommodate classes or other commitments.
• Location: Hybrid—remote editing plus occasional on-site filming in Gardena, CA.
• Compensation: Paid internship
• Academic credit available if approved by your institution.

Other Information:

• Exempt/Non-Exempt: Exempt
• EOE Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.