Marketing & Communications Intern

Organization: Bay City Public Schools

Department: Communications & Community Relations

Position Type: Internship (Part-Time / Hybrid Options Available)

Location: Bay City, MI

Position Overview

Bay City Public Schools is seeking a creative, motivated, and detail-oriented Marketing & Communications Intern to help tell the story of our schools, students, and district initiatives. Working directly with district leadership, the intern will gain hands-on experience in strategic communications, social media strategy, content creation, graphic design, and public relations within a public school system.

Key Responsibilities

Social Media & Digital Content: Draft, schedule, and monitor engaging content across district social channels (Facebook, Instagram, LinkedIn). Analyze engagement metrics to improve reach.

Storytelling & Writing: Write compelling news stories, press releases, and spotlight articles featuring student achievements, district updates, and community programs.

Graphic Design & Visuals: Create digital graphics, event flyers, and promotional materials using tools like Canva or Adobe Creative Suite. Capture photos and short-form video content at school events.

District Communications: Assist in maintaining updated website content, drafting district newsletters, and promoting enrollment and community outreach campaigns.

Qualifications & Skill Requirements

Enrolled at an accredited college or university pursuing a degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field.

Excellent written and verbal communication skills with strong attention to detail.

Familiarity with social media management, basic graphic design tools, and digital media trends.

Ability to work independently, manage project deadlines, and interact professionally with school staff and community members.

Student Benefits

Build a diverse professional portfolio featuring published writing, design work, and social media metrics.

Flexible scheduling built around college course schedules.

Direct mentorship from district administrative leadership.