Digital Marketing Intern

Overview: 

Cruz Investments & Wealth Management is seeking someone who can assist in planning and executing digital marketing campaigns that drive online engagement, quality leads, and qualified opportunities. This position will support social media management, paid digital advertising, email marketing and automation, website and blog content, and the online promotion of seminars and client events, all with the goal of building a larger overall sales funnel of high-quality leads.

Responsibilities: 

• Communicate with the Marketing & Events Coordinator on a regular basis to review digital campaign performance and ensure online marketing efforts are delivering required results.
• Be a liaison with the FMO marketing department on new digital marketing ideas, content, and approved materials.
• Assist in promoting seminars, client events, and webinars through social media, email campaigns, event landing pages, and online registration.
• Assist in coordinating day-to-day digital marketing activities, including maintaining the content calendar, to help ensure all efforts serve to achieve campaign objectives.
• Coordinate with and respond to third-party digital marketing vendors, such as advertising platforms, email service providers, and web developers.
• Maintain the library of digital marketing assets (graphics, videos, templates, and approved copy), ensuring all resources are accurate, compliant, and up to date.
• Manage digital advertising on Facebook, Instagram, Google, and other platforms, including audience targeting, budget tracking, and performance reporting.
• Write and design content for multichannel digital platforms, including social media posts, short-form video, blogs, website updates, and email newsletters.
• Assist in coordinating and scheduling new media segments and talking points, and repurpose that content into clips and posts for digital channels.
• Oversee and respond to incoming messages and comments on social media and any online reservation software.
• Participate in professional training, including compliance training for digital communications and social media.

 Qualifications:

• Currently pursuing a degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• Strong ability to execute digital marketing campaigns across social media, email, and paid channels, with a sharp eye for detail.
• Very strong work ethic.
• Very strong Microsoft Office Suite skills; familiarity with design tools such as Canva or Adobe Express is a plus.
• Strong social media skills, including experience with Facebook, Instagram, and LinkedIn.
• Experience or knowledge of email marketing and automation platforms.
• Excellent communication skills, verbal and written.
• Ability to work independently and complete assigned tasks on schedule.
• Basic knowledge of digital marketing principles, including SEO, website analytics, and paid advertising.

What You’ll Gain: 

• Real-world experience in digital marketing within the Financial Industry.
• Mentorship from experienced professionals.
• Opportunities to develop technical and creative digital marketing skills, including content creation, paid advertising, and analytics.
• Exposure to CRM systems, email automation platforms, social media advertising tools, website and analytics platforms, and digital event promotion.